Adscape Media Adds Industry Veterans to Key Management Positions.

SAN FRANCISCO -- Adscape Media, Inc., an in-game advertising company that connects advertisers to the video game playing community, announced today the addition of two new vice presidents with extensive ad sales, business development and consumer brand experience. Frank Babbitt has joined the company as vice president of sales and Eva Woo will serve as vice president of marketing.

Babbitt, a former ad sales executive for TV Guide, brings a wealth of sales experience from a wide variety of industries including software and game development, Internet and traditional media, cable and interactive television, and print publishing. Woo brings more than 15 years of successful product development and consumer marketing experience for name brands such as LeapFrog, Vivendi Software Games, Levi Strauss, and MySpace.

"Frank and Eva add a new level of depth to our management team, with significant experience in sales, brand building and business development," said Chris Gilbert, president and CEO of Adscape Media. "Their professional experiences and personal passion for games complement the strengths of our team and support our mission to make in-game advertising a compelling and integral part of the game playing experience."

Most recently Babbitt was vice president of sales and business development at TRUSTe where he led a revenue turnaround of the highly respected non-profit online privacy organization. Previously, he was vice president of consumer Internet development at HealthCentral.com/WebRx.com, where he was a member of the original management team and responsible for generating revenue through business development, advertising and sponsorship. Babbitt has also held ad sales and publishing positions with TV Guide Magazine, Upside Media, Inc. and Fairchild Publications.

Prior to joining Adscape, Woo spent five years as director of technology for LeapFrog Enterprises, Inc. While there she spearheaded the development of all new products as a founding member of the Education Division, and also coordinated all aspects of technology for this publicly traded educational toy manufacturer. Previously, Woo was director of marketing for MySpace.com, and a key member of the original start-up team. Woo began her career at Levi Strauss International, where she developed U.S. produced consumer brands for the Asia Pacific market.

Both Babbitt and Woo are avid gamers who live in the San Francisco Bay area.

Adscape Media delivers interactive advertising and promotional marketing programs that can scale from inside to outside the game and across all gaming environments. The company's AdverPlay(TM) technology utilizes a bi-directional delivery platform that can take gamers back and forth between the virtual world (game) and the real world (community) depending on the player's choice. The ads in games can be links to the world outside the game where the players can purchase products, connect with other gamers and access relevant information targeted to their specific interests.

By creating the link between the virtual and real worlds, Adscape Media gives gamers more interesting choices in the game, provides advertisers with more compelling ways to reach the video game consumer and creates more incremental revenue generating opportunities for game publishers.

About Adscape Media

Adscape Media is an in-game advertising company that connects advertisers to the greater video game playing community. Headquartered in San Francisco, the company is comprised of video game veterans and offers the most advanced technology to reach and interact with targeted gamers in many ways. Information about the company can be found at www.adscapemedia.com. Publishing inquiries should be directed to Darlene Kindler, vice president of publishing, at [e-mail]. Sales inquiries should be directed to Frank Babbitt, vice president of sales, at [e-mail].