Ads on Travelzoo Stimulate 2 Million Trips Annually, 1/3 of them Unplanned.Business Editors/Travel Writers/High-Tech Writers/Publishing Writers/Advertising Writers NEW YORK--(BUSINESS WIRE)--May 23, 2003 Travelzoo Inc. (OTCBB OTCBB See OTC Bulletin Board (OTCBB). :TVZO), the largest online publisher of sales and specials available directly from hundreds of travel companies, today announced that findings from a recent internal study show that ads placed on Travelzoo stimulate approximately 2 million trips for the travel industry annually and that 32% of those trips are unplanned. The study, based on a survey of over 2,000 Travelzoo subscribers, and conducted by management consulting Noun 1. management consulting - a service industry that provides advice to those in charge of running a business service industry - an industry that provides services rather than tangible objects firm McKinsey & Company, found that among the Travelzoo users who purchased a trip after seeing one advertised on Travelzoo's media products, 32% said that a primary factor in their trip purchase was that they "did not plan to go on the trip, but found the offer too good to pass up." That equates to over 640,000 unplanned trips stimulated by Travelzoo ads every year. The survey results also identified that Travelzoo ads can effectively persuade users about a variety of trip specifics. Asked which factors they had decided on before seeing an ad on Travelzoo and purchasing their trip, Travelzoo users said that they were largely undecided about specifics of their trip prior to purchase. Prior to purchasing an offer seen on Travelzoo: -- 93% of respondents had not yet decided on a specific airline or hotel brand -- 64% of respondents had not yet decided on specific travel dates -- 50% of respondents had not yet decided on a trip destination -- 37% of respondents had not yet decided on any of the above "In a period when the travel industry is facing some of its greatest challenges in recent history, we're proud to provide our advertisers an effective way to stimulate truly incremental business," commented Ralph Bartel, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Travelzoo Inc. About Travelzoo Travelzoo Inc. is the largest online publisher of sales and specials available directly from hundreds of travel companies. Travelzoo's information products include the Travelzoo(R) website (www.travelzoo.com) and the Top 20(R) and Weekend.com(R) email newsletters. Reaching 4.6 million users per month (comScore Media Metrix, 7/2002), Travelzoo lists sales and specials from more than 200 advertisers, including Alamo Rent A Car Alamo Rent A Car is a car rental agency. It is based in Tulsa, Oklahoma, but has branches across the United States, Canada, Mexico, Central America, South America, parts of Africa, Europe, and Australia as well as some locations on various Caribbean islands. , American Airlines American Airlines Major U.S. airline. American was created through a merger of several smaller U.S. airlines and incorporated in 1934. It continued to buy the routes of other airlines, becoming an international carrier in the 1970s; its routes include South America, the , American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. Travel, Avis Rent A Car, Carnival Cruise Lines This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. , Fairmont Hotels & Resorts, Gate 1 Travel, Ian Schrager Ian Schrager is a hotelier and real-estate developer. Schrager began his career as a nightclub owner. In 1977 he partnered with Steve Rubell, his fraternity brother from Syracuse University, in launching the New York City discothèque Studio 54. Hotels, InterContinental Hotels Group InterContinental Hotels Group (IHG) (LSE: IHG NYSE: IHG) is a multinational company which operates several hotel brands. The largest hotel company by number of rooms (556,000 as of March 2007 [1]), its headquarters are in Windsor just outside Greater London and , JetBlue Airways For the Jet Blue database used in Exchange Server and Active Directory, see Extensible Storage Engine. JetBlue Airways is a major American low-cost airline owned by JetBlue Airways Corporation (NASDAQ: JBLU). , Kimpton Hotel & Restaurant Group, Liberty Travel, Lufthansa, Marriott Hotels, Omni Hotels Omni Hotels is a privately owned upscale hotel company based in Irving, Texas. Omni currently owns and/or manages 36 properties of which 4 are resorts. The company also has 2 franchise properties (Newport News, VA and Philadelphia, PA). , Pleasant Holidays, Royal Caribbean Cruises, Starwood Hotels & Resorts Worldwide, U.S. Airways, Virgin Atlantic Airways, and Wyndham Hotels & Resorts. Certain statements contained in this press release that are not historical facts may be forward looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities and Exchange Act of 1934. These forward looking statements may include, but are not limited to, statements about our plans, objectives, expectations, prospects and intentions, markets in which we participate and other statements contained in this press release that are not historical facts. When used in this press release, the words "expect," "predict," "project," "anticipate," "believe," "estimate," "intend," "plan," "seek" and similar expressions are generally intended to identify forward looking statements. Because these forward looking statements involve risks and uncertainties, there are important factors that could cause actual results to differ materially from those expressed or implied by these forward looking statements, including changes in our plans, objectives, expectations, prospects and intentions and other factors discussed in our filings with the SEC. We cannot guarantee any future levels of activity, performance or achievements. Travelzoo undertakes no obligation to update forward-looking statements to reflect events or circumstances occurring after the date of this press release. |
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