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You're into Smallville, and next thing ya know ... some guy is hootin' and hollerin' it up after he just kicked back a beer. Another alcohol ad infiltrating your TV. Why are these ads in time slots during shows geared toward teens, who aren't of drinking age Noun 1. drinking age - the age at which is legal for a person to buy alcoholic beverages
eld, age - a time of life (usually defined in years) at which some particular qualification or power arises; "she was now of school age"; "tall for his eld"
? A Georgetown University Georgetown University, in the Georgetown section of Washington, D.C.; Jesuit; coeducational; founded 1789 by John Carroll, chartered 1815, inc. 1844. Its law and medical schools are noteworthy, and its archives are especially rich in letters and manuscripts by and  Center on Alcohol Marketing and Youth The Center on Alcohol Marketing and Youth (CAMY) is a research and advocacy organization, based in Washington, DC, which monitors and reports on youth exposure to alcohol advertising.  study found the 15 most popular teen shows of 2002 (as with most case studies, results take time to tally) aired alcohol ads. In fact, teens were exposed more to beer and ale ads than soft-drink commercials. It's possible the number of teens exposed to alcohol ads has dropped, as guidelines announced last year by the Distilled Spirits Council call for voluntary regulation of ads if a show's youth audience is over 30 percent. Budweiser execs must have missed the briefing. Click on camy.org/tvtool2004 to see which ads aired during your fave fave   Informal
n.
One that is preferred above others or likely to win; a favorite.

adj.
Favorite.



[Short for favorite.]
 show.
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Title Annotation:Short Stuff; study on number of teens exposed to alcohol ads
Publication:Girls' Life
Geographic Code:1USA
Date:Aug 1, 2004
Words:150
Previous Article:Bringing home the Bacon.
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