Printer Friendly
The Free Library
18,914,692 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

Adrenaline Theater Opens National Run On Friday, Aug. 4 Following `'Hollywood-Style'' Premiere At AMC Block 30 in Orange, Calif. On Aug. 3.


Business Editors and Entertainment Writers

HUNTINGTON BEACH Huntington Beach, city (1990 pop. 181,519), Orange co., S Calif., on the Pacific coast, across from Santa Catalina Island, in an oil-producing area; inc. 1909. It manufactures aerospace vehicles, aircraft parts, optical instruments, and heat transfer equipment. , Calif.--(BUSINESS WIRE)--Aug. 2, 2000

First Movie, "Hit And Run", Makes California Debut In Burbank,

Encinitas, Ontario, Orange, San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay.  And San Francisco/San Jose

Following a Hollywood-style, private screening for action sports industry luminaries and media on Aug. 3 at the AMC (Advanced Mezzanine Card) See AdvancedTCA.  Block 30 in Orange, Calif., Adrenaline Theater debuts nationally on Aug. 4.

The invitation-only affair features band members from Pennywise and surf stars Kelly Slater Kelly Slater (b. Robert Kelly Slater February 11 1972, Cocoa Beach, Florida) is the most successful professional surfer in the history of the sport.

Slater is an eight time world champion and has been sponsored by Quiksilver since 1990.
, Rob Machado Robert Edward Machado (better known simply as Rob Machado) (b. October 16, 1973 Sydney, Australia) is an American professional surfer from Cardiff-by-the-Sea, a community in Encinitas (San Diego County), California.  and the Malloy brothers, who appear in the first film, "Hit And Run."

Adrenaline Theater introduces a whole new generation of enthusiasts to the concept of in-theater, action sports films by offering the newest action/lifestyle films in the most popular youth action sports, all in a big-screen, 35mm format with theatrical-quality sound.

Building on the "Rocky Horror" phenomenon of the eighties, and the "big auditorium" surf films of the 60's and 70's, Adrenaline Theater show times will premier late at night and are produced by the leading filmmaker(s) in surfing, snowboarding, skateboarding, motocross motocross

Form of motorcycle racing in which cyclists compete on a closed course marked out over natural or simulated rough terrain. Courses vary widely but must be 1.5–5 km (1–3 mi) in length, with steep inclines, hairpin turns, and mud.
 and freeskiing. The films will each air for 3-4 consecutive weekends in more than 40 AMC Theatres nationwide.

Subsequent programming includes releases in skateboarding (Aug. 25-Sept. 14, "The End"/High Voltage Productions), snowboarding (Sept. 15-Oct. 12, Standard Films), freeskiing (Oct. 13-Nov. 9, Teton Gravity Research), more snowboarding (Nov. 10-Dec. 7, MackDawg) and motocross (Dec. 8-January, Crusty 6/Fleshwound Films).

Several of today's hottest alternative bands including Blink 182, Sprung Monkey, Pennywise and Unwritten Law Unwritten rules, principles, and norms that have the effect and force of law though they have not been formally enacted by the government.

Most laws in America are written. The U.S.
 received their break through action sports videos. Others like powerhouse Metallica continue to associate their music with the Adrenaline Theater films.

"We owe everything to Taylor (Steele -- producer of the first Adrenaline Theater film)... the fact that his videos are so popular worldwide. Everywhere there are surfers we have a lot more fans," said Pennywise.

AMC Entertainment Inc. Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Peter Brown stated that Adrenaline Theater provides his company with a key piece of alternative programming which targets a key demographic -- the youth market. Already among the leaders in box office share nationwide, "Adrenaline Theater gives AMC one more competitive advantage in the industry," said Brown.

The RGXS presents Adrenaline Theater, brought to you by SWELL.com is supported through an innovative, seven-figure marketing campaign that includes print and radio advertising, sport specialty store and lobby displays, and interactive marketing. Trailers will be shown year-round in all participating AMC Theatres.

For additional Adrenaline Theater media information including movie passes, color art, broadcast quality video and filmmaker biographies, contact Mike Kingsbury or Marni Hale, MKM MKM Mathematical Knowledge Management
MKM Mitsubishi Kagaku Media
MKM Mortal Kombat Mythologies (gaming website)
MKM Mukah, Sarawak, Malaysia (airport code)
MKM Marksman
MKM Myopic Keratomileusis
, at 714/375-2188 or Bonnie Crail, Disson Furst and Partners/On Board Entertainment, at 714/372-2224. Consumer information is available at www.adrenalinetheater.com, amctheatres.com and swell.com.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Geographic Code:1USA
Date:Aug 2, 2000
Words:451
Previous Article:EarthLink Announces Changes in Composition of Board of Directors; Founder Sky Dayton to Return as Chairman of the Board.
Next Article:RCS Internet Appoints New General Manager.
Topics:



Related Articles
Screen wars: Westwood losing its pull as L.A. movie-going magnet. (Westwood in Los Angeles, California)
Obsolete Screens.(theater complexes face more competition)(Brief Article)
AMC on Firm Footing as Others Stumble.
Westwood's Next Act.(Mann Theaters Inc. to close theaters in Westwood Village neighborhood of Los Angeles)
THE ROVING EYE.(The passing of the bargain matineee at movie theaters)(Brief Article)
AMC Bucks Trend, Revives Burbank Expansion.(AMC Entertainment Inc. )(Brief Article)
Smaller Exhibitors Seeking Foothold as Chains Retrench.(theater companies seeking to buy theaters in trouble)(Brief Article)(Statistical Data...
AMC FINE-TUNES MEGAPLEX BY GOING SMALLER.(Business)
STAN DURWOOD, FATHER OF MULTIPLEX, AT 78.(NEWS)(Obituary)
Theaters rebound as stadium seats provide a big lift.(stadium seating boosts film attendance)

Terms of use | Copyright © 2010 Farlex, Inc. | Feedback | For webmasters | Submit articles