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Adrenalin Interactive Signs Licensing Agreement With Target Games.


LOS ANGELES--(BUSINESS WIRE)--June 12, 1998--Adrenalin Interactive Inc., (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:LUST) formerly Wanderlust Interactive, announced today that it has licensed its LAUGH LICKS product to Target Games Target Games was a Swedish publisher of role-playing games. They published much of their early material in the form of stapled books in G5 (169 by 239 mm) format in a box together with dice. , one of the largest toy and game companies in Sweden. Target will produce and market the line of unique and wacky candy dispensing toys world wide under its NOISY TOYS CANDY(tm) product brand.

NOISY TOYS CANDY(tm) products combine innovative electronics and fun action features to create a stand-out novelty item that is both a toy and a candy. Each product features a different, weird and "gross" look with a goofy Goofy

bumbling, awkward dog; originally named Dippy Dawg. [Comics: “Mickey Mouse” in Horn, 492]

See : Awkwardness
 sound to match. For example, one "belches Belches may refer to:
  • Peter Belches, early explorer of Western Australia;
  • Point Belches, a geographic feature in the Swan River.
  • Belches, physical reactions to buildup of gas in the digestive tract.
" and another "snorts." Pounding the bottom of the NOISY TOYS CANDY product activates the sounds. This fun action also shoots out a tasty, colorful piece of candy.

"The cooperation with Target comes at a most opportune op·por·tune  
adj.
1. Suited or right for a particular purpose: an opportune place to make camp.

2. Occurring at a fitting or advantageous time: an opportune arrival.
 time, as the novelty segment of the toy industry is growing rapidly, and NOISY TOYS CANDY certainly fits that niche. We expect NOISY TOYS CANDY to have an excellent reception in the market as Target launches this highly marketable, high growth and, potentially, highly profitable novelty toy line toy line
n. Chiefly Southern U.S.
The line used in a game of marbles.
. We look forward to a long and successful relationship with Target," said Jay Smith, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Adrenalin Interactive.

Fred Malmberg, President of Target Games, commented, "We anticipate that NOISY TOYS CANDY will be one of our more popular candy toys and we are excited to work with Adrenalin Interactive on many future product launches. Target will be marketing the products in all major European, South American, Australian and African markets and is negotiating for exclusive sales representation in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Products are expected to begin shipping worldwide in July and have potential sales of over one million units in Europe alone."

Adrenalin Interactive Inc. develops and licenses console video games See video game console.  for Sony, Nintendo and Sega consoles, entertainment titles on PC computers, and internet "play-to-win-cash" games for the World Wide Web. The Company also develops and licenses Electronic Toys and creates interactive television games for digital set-top boxes. In February 1997, the Company acquired the operations of Western Technologies, a well-established video and computer game developer and electronic toy designer, which has done business as Adrenalin Entertainment or Western Technologies since 1980.

This release contains certain forward-looking statements which involve known and unknown risks, uncertainties or other factors not under the Company's control, which may cause actual results, performance or achievements of the Company to be materially different from the results, performance or other expectations implied by these forward-looking statements. These factors include, but are not limited to, those detailed in the Company's periodic filings with the Securities and Exchange Commission.

CONTACT: Jay Smith, CEO

ADRENALIN INTERACTIVE INC.

(310) 821-7880, (310) 821-4251 fax

fax e-mail: jsmith@adrenalin.com

http://www.adrenalin.com

or

Thomas Falk

Product Manager and International Sales

TARGET GAMES

46 (0) 84427028; 46 (0) 87149101 fax

or

Stephen D. Axelrod, CFA (Computer Fraud and Abuse Act of 1986) Signed into law in 1986, the CFA was a significant step forward in criminalizing unauthorized access to computer systems and networks. The Act applies to "federal interest computers" that include any system used by the U.S.  

Nancy S. L. Block

Susan T. Bolen (Media)

WOLFE AXELROD ASSOCIATES

(212) 370-4500, (212) 370-4505

e-mail: steve@wolfeaxelrod.com
COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 12, 1998
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