Adopting corn rootworm resistant seed. (Research Reports).Corn rootworm has been termed the billion-dollar pest causing economic yield losses and prompting growers to spend nearly $200 million annually for chemical control measures. The agriculture community is eagerly awaiting the delivery of another effective tool for control expected release of corn rootworm resistant corn (CRW CRW - Canard Rotor Wing CRW - Canon Raw Format (filename extension) CRW - Canopy Relative Work (skydiving) CRW - Carrier Wave CRW - Centralized Returns Warehouse CRW - Certified Resume Writer (National Career Networking Association) CRW - Charleston, WV, USA - Yeager Airport (Airport Code) CRW - Circulating Raw Water CRW - Cladding Removal Waste CRW - Classical Random Walk CRW - College Radio Workshop (Santa Monica City College) corn). To determine growers' likelihood of adopting this new seed type, DOANE Marketing Research Inc., St. Louis, recently completed a survey of nearly 1,400 growers in the 12 major corn states. Growers were given choices between CRW seed versus conventional control practices at various price ranges. CRW seed prices were presented in a range of expected per-acre royalty fees and included the cost of a seed treatment to control non-rootworm pests. As expected, growers preferred lower rather than higher prices. When confronted with a corn rootworm problem, 50 percent of the growers favored using CRW seed when priced at $15.50. At $18.00 per acre, 24 percent of the growers were willing to use the seed; at $20.50, only 12 percent would purchase it. When growers were presented with infestations of both corn rootworm and European corn borer borer, name applied to various animals that are injurious because of their ability to penetrate plant or animal tissues. Among insects, some borers are beetles, e.g., the flatheaded apple-tree borer, a serious pest of many shade and fruit trees; the roundheaded apple-tree borer; and the bronze birch, locust, elm, shot-hole, and poplar borers. Other boring insects are moths that are harmful in the larval stage, e.g. (ECB), interest in using CRW corn dropped dramatically. At a price of $15.50, only 18 percent of the growers preferred using CRW seed. Most of the growers would use either conventional insecticides or ECB seed. As the price of CRW seed increased in this situation, adoption rates dropped further. This data indicates that offering stacked CRW / ECB corn would increase the adoption of CRW seed. Similarly, the requirement of a 20 percent refuge, export restrictions, the need to switch seed brands, or the requirement of a 600-foot border with an IP contract would decrease the use of CRW seed. Export restrictions and the requirement of a 600-foot border would have the largest impact on adopting this technology. Results are provided in an interactive application to provide for "what if" analyses of grower and acre preference shares across prices. [GRAPHIC OMITTED] For more information about this study, contact Marypat Corbett (MCorbett@DoaneMR.com) or Roy Cleveland (RCleveland@DoaneMR.com) or 314/878-7707 at Doane Marketing Research. |
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