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Adobe and salesforce.com Enable On-Demand Rich Internet Applications.


Companies Deliver Flex Toolkit for Salesforce.com's Apex Platform and AppExchange Directory

SAN JOSE San Jose, city, United States
San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850.
, Calif. -- Adobe Systems Adobe Systems Incorporated (pronounced a-DOE-bee IPA: /əˈdoʊbiː/) (NASDAQ: ADBE) (LSE: ABS) is an American computer software company headquartered in San Jose, California, USA.  Incorporated (Nasdaq:ADBE ADBE Adobe Systems, Inc. (stock symbol) ) and salesforce.com (NYSE NYSE

See: New York Stock Exchange
: CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) today announced the immediate availability of the Adobe[R] Flex Toolkit for Apex, a set of programming tools that combines the capabilities of Flex[TM] and salesforce.com's Apex platform to enable a new generation of powerful and engaging Internet business applications. Using the new Flex Toolkit for Apex, developers can create richer application experiences for their salesforce.com deployments and Apex applications. Developers can also make their Flex-based applications available on the AppExchange directory, and deploy them on-demand and with no additional software required.

The toolkit enables applications to access Apex Web services (1) Loosely, any online service delivered over the Web. Such usage appears in articles from non-technical sources, but not in IT-oriented publications, because definition #2 below describes the correct use of the term.  APIs, enabling developers to quickly create end-to-end, rich and innovative Web applications. The new Flex Toolkit for Apex is available immediately at http://developer.salesforce.com.

"The Flex Toolkit for Apex combines the innovation of the Apex platform with the power of Adobe Flex Adobe Flex is a software development kit and an IDE for a group of technologies initially released in March of 2004 by Macromedia to support the development and deployment of cross platform, rich Internet applications based on their proprietary Macromedia Flash platform.  to let developers create new on-demand business applications that are more capable, easier to use and more compelling than their software-only alternatives," said Adam Gross Adam Charles Gross (born February 16, 1986 in Greenwich, England) is an English footballer, who played a handful of games for Wales at youth level. He has also represented England on a number of occasions, turning out for the National Game XI. , vice president, developer marketing, salesforce.com. "And, just as end users will be delighted with the applications they now can use, developers will be delighted with how easily and quickly they can be built and shared."

"Centive's core AppExchange-certified on-demand sales compensation solution, Compel[R], was developed using Flex. The ability to use Flex within the Apex platform has allowed us to rapidly develop and deploy a new, visually compelling on-demand application that deepens the integration between Compel and salesforce.com," said Bob Conlin, Chief Marketing Officer for Centive. "We plan to leverage the Adobe Flex Toolkit for Apex to develop additional applications for the AppExchange that will enhance the value and end-user experience we seek to provide our customers."

The Apex platform's embedded mashup features allow developers to insert services and content from the Web within the native Salesforce user interface. The Flex Toolkit builds on that capability to allow innovative and rich user experiences - including drag and drop A graphical user interface (GUI) capability that lets you perform operations by moving the icon of an object with the mouse into another window or onto another icon. For example, files can be copied or moved by dragging them from one folder to another. , rich media and desktop app look and feel - to be embedded within Salesforce and Apex applications. The power of this combination is available to virtually any user of any Apex application through the ubiquitous, cross-platform features of the Adobe Flash[R] Player, installed on more than 700 million Internet-connected PCs and devices worldwide.

Because these Flex components of Apex applications are browser-based technology, they can be deployed without any additional software or infrastructure, and even packaged and redistributed on the AppExchange. The Flex components directly complement and enhance the quality, diversity and value of the applications that can be created, and make on-demand business applications more compelling than ever before.

"Flex and Apex are a perfect match," said Jeff Whatcott, vice president of product marketing for the Enterprise and Developer Business Unit at Adobe. "Blending the leading rich Internet application See RIA and rich client.  framework with the leading on-demand application platform means better applications delivered with less effort. We're entering an era in which developers can deliver truly rich enterprise applications on-demand, across platforms, both in the browser and directly on the desktop using the forthcoming Apollo runtime."

The Flex toolkit joins the comprehensive set of resources and programs salesforce.com offers to let companies of all sizes create, deploy and sell on-demand applications for any business requirement. These include the IdeaExchange for discussing feature and product requests, the Apex Developer Network, salesforce.com's community of over 35,000 developers at http://developer.salesforce.com, the Apex platform for creating apps, and the AppExchange directory and AppStore programs for helping companies sell.

About salesforce.com

Salesforce.com is the market and technology leader in on-demand business services. The company's Salesforce suite of on-demand CRM applications allows customers to manage and share all of their sales, support, marketing and partner information on-demand. Apex, the world's first on-demand platform, enables customers, developers and partners to build powerful new on-demand applications that extend beyond CRM to deliver the benefits of multi-tenancy and The Business Web across the enterprise. All Apex components and applications can be easily shared, exchanged and installed via salesforce.com's AppExchange directory, available at http://www.salesforce.com/appexchange. Customers can also take advantage of Successforce, salesforce.com's world-class training, support, consulting and best practices offerings.

As of January 31, 2007, salesforce.com manages customer information for approximately 29,800 customers and approximately 646,000 paying subscribers including Advanced Micro Devices (AMD (Advanced Micro Devices, Inc., Sunnyvale, CA, www.amd.com) A major manufacturer of semiconductor devices including x86-compatible CPUs, embedded processors, flash memories, programmable logic devices and networking chips. ), America Online (AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. ), Avis Budget Group, Inc, Dow Jones Newswires Dow Jones Newswires is the real-time financial news organization owned by Dow Jones. Founded in 1882, its primary competitors are Bloomberg L.P. and Reuters. The company reports more than 420,000 subscribers -- including brokers, traders, analysts and fund managers -- as of July , Polycom and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange New York Stock Exchange (NYSE)

World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City.
 under the ticker symbol Ticker Symbol

An arrangement of characters (usually letters) representing a particular security listed on an exchange or otherwise traded publicly. When a company issues securities to the public marketplace, it selects an available ticker symbol for its securities which investors
 "CRM". For more information please visit http://www.salesforce.com, or call 1-800-NO-SOFTWARE.

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information - anytime, anywhere and through any medium. For more information, visit www.adobe.com.

[c] 2007 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Flash and Flex are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. Salesforce.com is a registered trademark of salesforce.com, and Apex, AppExchange, The Business Web and Successforce are trademarks of salesforce.com, Inc., San Francisco, California “San Francisco” redirects here. For other uses, see San Francisco (disambiguation).

The City and County of San Francisco (EN IPA: [sænfrənˈsɪskoʊ] 
. Other names used may be trademarks of their respective owners.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 16, 2007
Words:941
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