Adobe and Xerox Announce Strategic Initiative to Promote Print Production Workflow Standards.

Business Editors/High-Tech Writers

SAN JOSE, Calif. & CHICAGO--(BUSINESS WIRE)--Sept. 30, 2003

Adobe PDF, JDF, XML and PostScript Technologies

Incorporated Into Xerox FreeFlow Initiative

Adobe Systems Incorporated (Nasdaq:ADBE) and Xerox Corporation (NYSE:XRX) today announced an initiative to jointly support and promote the widespread adoption of emerging print industry standards for both static and variable information workflow technologies. The standards include Adobe(R) Portable Document Format (PDF), JDF (Job Definition Format) job ticketing, Adobe PostScript(R), XML (Extensible Markup Language), and variable information workflow technologies.

The initiative is part of Xerox FreeFlow Digital Workflow Collection that improves digital workflow -- the process by which print jobs make their way from creation through final production and fulfillment.

"Together, Xerox and Adobe have led the transition to desktop publishing and digital printing," said Gil Hatch, president, Production Systems Group, Xerox Corporation. "Industry standards are critically important in variable information and print-on-demand production workflows, and in taking these businesses to the next level of growth and profit potential. We will work together to develop solutions that enable creators, producers and all other participants in the print value chain to capture the rich opportunities available through digital technologies."

"Adobe and Xerox share a heritage and a set of demanding customers who require great products and a set of robust industry standard print technologies they can build their businesses around," said Jim Heeger, senior vice president of Creative Professional Products at Adobe. "The integration of Adobe software across a range of Xerox Freeflow products will help our customers as they move to more efficient print workflows based on Adobe PDF and emerging standards such as JDF."

Adobe technologies are incorporated throughout the latest release of the Xerox FreeFlow Digital Workflow Collection.

-- Xerox DigiPath Production Software 4.0 with Adobe Acrobat(R),

PDF Libraries and PDF plug-in support as part of a full and

robust Adobe PDF workflow. Adobe PDF is supported throughout

all of DigiPath's functionality, including scanning,

preflight, imposition, editing, storage, viewing and printing.

-- Xerox DocuSP 3.7 Controllers for production printing with

Adobe PostScript 3, PDF Libraries and Normalizer solutions for

reliable, consistent print output, native PDF consumption and

the highest quality PPML support.

-- The Xerox VIPP Thin Printer for high-volume production,

tagging and delivery of optimized Adobe PDFs from the same

print data streams used for production printing, using Adobe

Acrobat, Distiller(R) Server and PDF Libraries. These PDF

files can be used for single or multi-set proofs, archiving,

electronic distribution, and Web presentment of variable data

documents produced from Xerox VIPP applications.

As part of the new initiative, Adobe and Xerox are undertaking joint efforts to drive acceptance of the JDF standard for job ticketing, and to develop integrated solutions that leverage the strengths of their respective variable data printing technologies. Both companies embrace PostScript, PDF, XML and variable data print streams to provide the broadest possible range of one-to-one business applications. Consistent with these priorities, Xerox is supporting the latest PPML Graphic Arts Conformance Subset standard across its line of production products and one-to-one solutions architecture.

About Xerox Corporation

Xerox Corporation is a $17 billion global enterprise with 69,900 employees. Xerox makes the digital world work better with an array of innovative document solutions, services and systems -- including color and black-and-white printers, digital presses, digital multifunction devices and digital copiers -- designed for offices and production-printing environments. It also offers associated supplies, software and support.

About Adobe Systems Incorporated

Founded in 1982, Adobe Systems Incorporated (www.adobe.com), the leader in network publishing, offers a comprehensive line of software for enterprise and creative professional customers. Its products enable customers to create, manage and deliver visually rich, compelling and reliable content. Based in San Jose, Calif., Adobe is one of the world's largest software companies.

Acrobat, Adobe, the Adobe logo, Distiller and PostScript are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. XEROX(R), The Document Company(R) and the digital X(R) are trademarks of XEROX CORPORATION. All other trademarks are the property of their respective owners.