Adobe Updates Scene7 Platform With Dynamic Media and Web-to-Print Enhancements.SAN JOSE San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif. -- Adobe Systems Adobe Systems Incorporated (pronounced a-DOE-bee IPA: /əˈdoʊbiː/) (NASDAQ: ADBE) (LSE: ABS) is an American computer software company headquartered in San Jose, California, USA. Incorporated (Nasdaq:ADBE ADBE Adobe Systems, Inc. (stock symbol) ) today announced an update to the Adobe[R] Scene7[R] hosted cross media platform with new features for e-commerce and multichannel marketing Refers to using several methods to sell products and services. The term has become popular since the advent of the Web, because it adds a prominent new channel to storefronts and catalog sales. One consideration of multichannel marketing is that each channel reinforce the other. companies to create high-impact customer experiences. With this update Adobe Scene7 offers more design control and enhanced workflow efficiencies with new features such as mixed media set publishing and viewing capabilities; video authoring and viewing capabilities that synchronize merchandising videos with specific call-to-action links; as well as improved integration with Adobe Creative Suite Adobe Creative Suite is a collection of graphic design, video editing, and web development applications made by Adobe Systems. The latest version, Adobe Creative Suite 3 (CS3), was announced on March 27, 2007; it introduced Universal binaries for all programs for the Apple [R] tools including Adobe Illustrator A full-featured drawing program for Windows and Macintosh from Adobe. It provides sophisticated tracing and text manipulation capabilities as well as color separations. Included is Adobe Type Manager and a selection of Type 1 fonts. [R] CS4, Adobe InDesign[R] CS4 and Adobe Photoshop See Photoshop. [R] CS4 for designing Web-based templates. "To compete successfully in today's multi-channel selling environment it is critical to create a cross-media experience that captures the customer's attention and drives business," said Doug Mack, vice president of consumer and hosted solutions at Adobe. "This update further extends the Adobe Scene7 platform's global leadership position and helps our customers differentiate their brands with more engaging experiences." The new mixed media set publishing and viewing feature allows non-technical users to upload, build, publish and serve combinations of dynamic media such as video sets, images (color swatches and multiple views), 360-degree spin sets and audio. This enhancement also supports community sharing with copy URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. , embed code and link to site capabilities so that customers can easily share rich experiences with others using social networking, social news or social bookmarking sites. The new video authoring capabilities provide more design control by enabling users to build interactivity into videos. Users can now automate video set building and choose from a selection of extended viewer options, including standard, grid and carousel layouts. In addition, users can add video hotspots to any clip, caption and graphic overlay to display formatted tooltips on rollover A graphic element in an application or on a Web page that changes its color or shape when the pointer is moved (rolled) over it. See JavaScript rollover. See also n-key rollover. . Hyperlinks can also be added to tie together merchandizing videos with call-to-action links to purchase or more relevant information. The Adobe Scene7 Platform update also delivers new design control and workflow efficiencies through improved integration with Adobe Creative Suite tools. Adobe Scene7 Template Publishing has improved integration with Illustrator, InDesign and Photoshop that not only supports templates designed in these programs but now allows for tagging text, images or graphics as variables. Workflow automation converts native files and defined variables on upload into custom Web-to-Print FXG templates ready for personalization. Now users can be more productive utilizing multiple artboards/pages to create a wider range of template-driven personalized content. Pricing and Availability The Adobe Scene7 platform update is available in five languages: English, French, German, Spanish and Japanese. Pricing is tiered based on customer needs. For more information on pricing, visit www.scene7.com. About Adobe Scene7 The Adobe Scene7 hosted media platform is an industry-leading solution for e-commerce and multi-channel marketing companies worldwide to publish rich content to engage their audience and drive online business. Leading companies using Adobe Scene7 solutions include QVC QVC Quality Value Convenience QVC Question Valid Command , Harrods, Macy's, Amazon, Office Depot, Polo Ralph Lauren Polo Ralph Lauren (NYSE: RL) is American fashion designer Ralph Lauren's luxury lifestyle company. Polo Ralph Lauren specializes in high-end casual/semi-formal wear for men and women, as well as accessories, fragrance, and housewares. , La-Z-Boy, Lands' End, Blockbuster, Williams-Sonoma and Levi Strauss & Co. For more information about the Adobe Scene7 cross-media platform, visit www.scene7.com. About Adobe Systems Incorporated Adobe revolutionizes how the world engages with ideas and information - anytime, anywhere and through any medium. For more information, visit www.adobe.com. [c] 2009 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Adobe Illustrator CS4, Adobe InDesign CS4, and Adobe Photoshop CS4 are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners. |
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