Adobe Systems plans to acquire Ceneca Communications; Ceneca's products expected to revolutionize web site creation and maintenance.MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Sept. 18, 1995--Adobe Systems Incorporated today announced it has signed a letter of intent to acquire Ceneca Communications, Inc., strengthening Adobe's position as the leading vendor of professional-quality authoring tools for the Web. Ceneca is a privately-held developer of World Wide Web publishing Creating a Web site and placing it on the Web server. A Web site is a collection of HTML pages with the home page typically named INDEX.HTML. Web sites are designed using Web authoring software which provides a graphical layout capability or by hand coding in HTML or both. and site management tools. Terms of the deal were not disclosed. "The Web continues to experience explosive growth," said Charles M. Geschke, president of Adobe Systems Adobe Systems Incorporated (pronounced a-DOE-bee IPA: /əˈdoʊbiː/) (NASDAQ: ADBE) (LSE: ABS) is an American computer software company headquartered in San Jose, California, USA. . "Adobe has long held a leadership position in the professional and corporate publishing markets with its popular authoring tools. Now, with the combination of Adobe(TM) Acrobat(TM) and Adobe's Portable Document Format (file format) Portable Document Format - (PDF) The native file format for Adobe Systems' Acrobat. PDF is the file format for representing documents in a manner that is independent of the original application software, hardware, and operating system used to create those documents. (PDF (Portable Document Format) The de facto standard for document publishing from Adobe. On the Web, there are countless brochures, data sheets, white papers and technical manuals in the PDF format. ), and Ceneca's exciting Web authoring and site management products, Adobe provides a powerful solution to customers interested in taking advantage of the opportunities provided by the Internet." Last month Ceneca announced its new suite of Web authoring and site management tools that simplify the process of Web authoring. Ceneca PageMill(TM) makes creating Web pages as easy as producing a word-processed document, while Ceneca SiteMill(TM) dramatically simplifies site management. In the past, creating Web pages required an understanding of the details of HTML HTML in full HyperText Markup Language Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web. (Hypertext Mark-up Language), as well as knowledge of URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. addresses and various image file formats Image file formats provide a standardized method of organizing and storing image data. This article deals with digital image formats used to store photographic and other image information. . The Ceneca Web authoring products eliminate the need to understand all of the complexities of HTML, URL addresses and image file formats. Pricing and availability will be announced shortly. "We are very excited about becoming part of Adobe," said Robert Seidl, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Ceneca Communications. "Adobe's distribution into the corporate and professional publishing marketplace with its authoring tools and more recently with PDF will allow us to address a much wider audience of customers. In addition, we look forward to combining our technologies with many of Adobe's existing technologies to offer customers a full suite of solutions for Web publishing." With this announcement, Adobe continues to strengthen its position as a supplier of solutions for Web publishing. Earlier this year, the company announced Acrobat product integration with Netscape, AT&T, Microsoft (for its Microsoft Network See MSN. Microsoft Network - The Microsoft Network ) and Spyglass. In addition, the company recently introduced Adobe PageMaker PageMaker was the first desktop publishing program, introduced in 1985 by Aldus Corporation[1], initially for the Apple Macintosh but soon after also for the PC. It relies on Adobe Systems' PostScript page description language. 6.0 software for the Macintosh, which allows users to create HTML and PDF output. Adobe Systems Inc., founded in 1982, is headquartered in Mountain View. Adobe develops, markets and supports computer software products and technologies that enable users to create, display, print and communicate electronic documents. The company licenses its technology to major computer, printing and publishing suppliers, and markets a line of applications software and type products for authoring visually rich documents. Additionally, the company markets a line of powerful, but easy to use, products for home and small business users. Adobe has subsidiaries in Europe and the Pacific Rim, serving a worldwide network of dealers and distributors. Adobe's 1994 revenue was approximately $598 million. Ceneca Communications, Inc., develops, markets and supports communication tools for the World Wide Web. Its products are aimed at marketing and communications professionals developing external Web sites, as well as corporate communications professionals and users of company-internal Web sites. It main office is in Palo Alto, California “Palo Alto” redirects here. For other uses, see Palo Alto (disambiguation). Palo Alto (IPA: /ˌpæloʊˈʔæltoʊ/, from Spanish: palo: "stick" and alto: "high", i.e. . -0- Note to Editors: Adobe, the Adobe logo, Acrobat and PageMaker are trademarks of Adobe Systems Incorporated or its subsidiaries and may be registered in certain jurisdictions. SiteMill and PageMill are trademarks of Ceneca Communications, Inc. Macintosh is a registered trademark of Apple Computer, Inc. CONTACT: Adobe Systems Incorporated Carol Sacks, 415/962-4989 or csacks@adobe.com http://www.adobe.com/ |
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