Adobe Systems ePaper Seminar Attendees Get Instant Personalized eMarketing Kits Over eMail and Fax Via The AudienceOne Personalization Server.

Business Editors and High-Tech Writers

SAN DIEGO--(BUSINESS WIRE)--June 19, 2000

AudienceOne Delivers the Impact of 4-Color Printed Collateral

Using eMail, Fax and Print; Puts Personalized Pre- and Post-Event

Collateral Delivery On the Internet

Cardiff Software Monday announced that over 4,000 full color, personalized marketing kits were sent to registrants of the Adobe ePaper Solutions "Bridging the Digital Divide" seminar series -- using the Internet instead of traditional paper and post-office mail.

The one-to-one marketing kits were automatically generated and sent via email or Fax using the Cardiff AudienceOne Personalization Server. Even though the seminar series was held worldwide in over eight cities, participants received requested information within minutes of the event, improving Adobe's sales responsiveness and saving thousands of dollars. Demonstrations of AudienceOne can be found at www.Cardiff.com/A1.

By using AudienceOne for their post-event customer communications, Adobe has automated their sales response process and eliminated manual print, store, pack and shipping processes. In contrast, traditional pre- and post-event customer communications are mailed at great expense and can take up to two weeks to arrive at the destination. Moreover, the AudienceOne emails are delivered directly to the inbox of customers, who are much more likely to read email than to open printed materials that arrive in interoffice mail bins.

"AudienceOne has helped deliver our high-quality marketing materials quickly and affordably to worldwide attendees of our ePaper solutions seminars," said Monika Kessling, marketing manager for Adobe ePaper Solutions. "By leveraging AudienceOne with email, we were able to give our seminar attendees Internet-based collateral with the visual impact of personalized four-color printed materials. This is a revolutionary approach for responding to customers and prospects."

Adobe will also use the AudienceOne system to deliver personalized post-event content for the next phase of "Bridge the Paper to Digital Divide" seminar series. More information on these seminars can be found at www.Adobe.com.

The AudienceOne Personalization Server allows organizations to use existing content to deliver personalized marketing collateral, reports and documents. The system personalizes on two levels: creating documents that contain specific pages of information that are requested by the user; and adding variable text and graphics to existing documents. AudienceOne collects specific content from a users library of existing Adobe PDF documents, creating a new single document, complete with page numbers and a table of contents. For more personalization, AudienceOne can insert custom cover letters and can add variable text and graphics into the new document based upon business rules.

Adobe ePaper Solutions

Adobe PDF is the foundation for Adobe's ePaper solutions initiative. Adobe ePaper solutions enable businesses to become eBusinesses. ePaper solutions address the challenges of integrating paper and electronic workflows to unlock a wealth of information and value locked in paper documents with the flexibility and speed of electronic documents.

Today, Adobe and its partners deliver ePaper solutions through the Adobe Acrobat family of products. With over 165 million users of the Adobe Acrobat Reader worldwide, Adobe Portable Document Format (PDF) is an ideal file format to distribute eBooks that can be viewed, downloaded and shared electronically, around the world.

Pricing & Availability

The Cardiff AudienceOne Personalization Server is available immediately, starting at $25,000 per server. It includes the AudienceOne Publisher, which converts existing documents created in Word, Quark(R), Adobe(R) InDesign(TM) or other publishing products into online personalized content. The system works on standard Web server systems and can be integrated with eCRM and Sales Force Automation products, including those from Siebel, Vignette, Oracle, GoldMine and ACT!. Visit www.Cardiff.com/A1 or call 760/936-4816 for more details.

About Cardiff Software

Cardiff's integrated eTransaction solutions are used by over 20,000 organizations to automate a wide range of business transactions and processes. Cardiff's Information Capture, eForm and Personalized Interaction solutions work together to replace manual processing with automated online systems, putting information to work more quickly and affordably than ever before. Cardiff TELEform(R) and MediClaim(TM) Information Capture products automatically convert paper forms and documents into online information for database, XML and eBusiness applications. Cardiff's eForm Warehouse(TM) Suite, HTML+Forms(TM) and PDF+Forms(TM) are used to automate the collection and processing of data from Internet forms, and to replace corporate paper forms with automated online eForms. Cardiff Personalized Interaction products dynamically create one-to-one Web pages and high-quality customer documents, and include the AudienceOne(TM) Personalization Server(TM). More information on Cardiff eTransaction Solutions can be found at www.Cardiff.com.

(c) 1991-2000 Cardiff Software Inc. All rights reserved. Cardiff Software and TELEform are registered trademarks of Cardiff Software Inc. Adobe and Acrobat are registered trademarks of Adobe Systems Inc. All other trademarks belong to their respective owners.