Adobe Systems announces product realignment; PhotoStyler and Hitchcock customers to receive upgrade to Adobe products.MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Nov. 9, 1994--Adobe Systems Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :ADBE ADBE Adobe Systems, Inc. (stock symbol) ) Wednesday announced a realignment re·a·lign tr.v. re·a·ligned, re·a·lign·ing, re·a·ligns 1. To put back into proper order or alignment. 2. To make new groupings of or working arrangements between. within the image editing Changing or improving graphics images. It typically refers to bitmapped images rather than vector graphics drawings. Using an image editor, images can be modified by an artist using pen, brush, airbrush and other "painting" tools. and video editing See nonlinear video editing and video editor. product lines. With the merger with Aldus Corp. successfully completed, the company is consolidating the two product lines in order to eliminate overlap and provide better product development and technical support for customers. Effective immediately, Adobe will discontinue dis·con·tin·ue v. dis·con·tin·ued, dis·con·tin·u·ing, dis·con·tin·ues v.tr. 1. To stop doing or providing (something); end or abandon: the retail version of PhotoStyler for the Windows environment (1) (upper case "W") Refers to computers running under a Microsoft Windows operating system. (2) (lower case "w") Also called a "windowing environment," it refers to any software that provides multiple windows on screen such as Windows, Mac, Motif and X Window. and offer current users an upgrade to the market-leading Adobe Photoshop See Photoshop. 3.0 for Windows desktop-image processor for $199. However, Adobe plans to continue providing PhotoStyler Special Edition (SE) via OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and partners. The company also announced that Hitchcock, a video editing tool previously distributed by Aldus, will be discontinued dis·con·tin·ue v. dis·con·tin·ued, dis·con·tin·u·ing, dis·con·tin·ues v.tr. 1. To stop doing or providing (something); end or abandon: . "We believe that by consolidating these product lines our customers ultimately win," said Dave Pratt, senior vice president and general manager for Adobe's Application Products Division. "It would be virtually impossible to successfully develop and market two products in the same markets. In addition, we can offer superior support and bring more timely revisions to market if we focus our energies and continue building innovative technologies across platforms." Upgrading to Adobe Photoshop When PhotoStyler customers upgrade directly from Adobe, they will receive a copy of Adobe Photoshop 3.0 and a free copy of Classroom in a Book training guide, a hands-on tutorial CD/workbook. The upgrade applies to all PhotoStyler customers, including PhotoStyler Special Edition (SE) owners. All registered PhotoStyler users will automatically receive upgrade information by mail. Users who have not registered their product should contact Adobe at 800/521-1976 to register and upgrade. Additionally, customers who purchased a full retail version of PhotoStyler after Sept. 1, 1994, and have a dated proof of purchase, will receive a free upgrade to Adobe Photoshop 3.0 by calling Adobe at 800/521-1976. Special Edition customers who received the product after Sept. 1, 1994, through an Adobe OEM can upgrade to Adobe Photoshop 3.0 for $199. Adobe plans to continue technical support for all PhotoStyler and Special Edition customers. To inquire in·quire also en·quire v. in·quired, in·quir·ing, in·quires v.intr. 1. To seek information by asking a question: inquired about prices. 2. about the upgrades, customers should contact Adobe at 800/521-1976. "We value our PhotoStyler customers and want to make sure we provide a good growth path with great value," said John Kunze, vice president for Adobe's Graphics Products Group. "With Adobe's broad product offering and Adobe Photoshop software's market leadership and extensive cross-platform support, we believe moving over to the Adobe family is the right choice for PhotoStyler users." "I've used PhotoStyler since its beginning, but Adobe Photoshop offers a number of features that were not available in PhotoStyler," said Lee Wojnar, of Wojnar Photography Inc., a leading photographic and digital imaging studio in Philadephia. "We've already begun working with some of our images in Adobe Photoshop and are impressed with the color balancing, anti-aliasing and layering capabilities. We didn't realize the limitations of PhotoStyler until we started using Adobe Photoshop." Dynamic Media Products Converging As part of this product line consolidation, Adobe is also discontinuing Hitchcock. Previously developed by CoSA, a subsidiary of Aldus, Hitchcock software is a nonlinear A system in which the output is not a uniform relationship to the input. nonlinear - (Scientific computation) A property of a system whose output is not proportional to its input. off-line editing tool for video professionals that runs on the Macintosh. Hitchcock offered functionality similar to the Adobe Premiere 4.0 desktop digital video editing program. A popular program for both the Windows and Macintosh platforms, Adobe Premiere allows users to create high-quality digital movies by combining film and video footage, audio, animation and still images from other applications. Registered Hitchcock customers who purchased a retail version of the product will be compensated through the choice of several Adobe products, including Adobe Premiere. Adobe will continue supporting Hitchcock customers through February 1995. To receive their Adobe product, Hitchcock customers should contact Adobe at 800/521-1976. Adobe Systems Adobe Systems Incorporated (pronounced a-DOE-bee IPA: /əˈdoʊbiː/) (NASDAQ: ADBE) (LSE: ABS) is an American computer software company headquartered in San Jose, California, USA. Inc., founded in 1982, is headquartered in Mountain View. Adobe develops, markets and supports computer software products and technologies that enable users to create, display, print and communicate electronic documents. The company licenses its technology to major computer, printing and publishing suppliers, and markets a line of application software and type products for authoring visually rich documents. Additionally, the company markets a line of powerful, yet easy to use, products for home and small business users. Adobe has subsidiaries in Europe, Asia and the Pacific Rim Pacific Rim, term used to describe the nations bordering the Pacific Ocean and the island countries situated in it. In the post–World War II era, the Pacific Rim has become an increasingly important and interconnected economic region. serving a worldwide network of dealers and distributors. Adobe recently completed a merger with Aldus Corp., and Adobe's 1993 revenue on a combined basis was approximately $520 million. -0- Note to Editors: Adobe Photoshop, Adobe Premiere, Classroom in a Book, Hitchcock and PhotoStyler are trademarks of Adobe Systems Inc. or its subsidiaries, which may be registered in certain jurisdictions. Macintosh is a registered trademark of Apple Computer Inc. Windows is a trademark of Microsoft Corp. CONTACT: Adobe Systems Inc.
LaVon Peck, 415/962-2730
415/962-0850 (fax)
lpeck@adobe.com
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