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Adobe Systems Ships Adobe FrameMaker+SGML; First Cross-platform Visual SGML Tool Simplifies Authoring and Electronic Publishing.


MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Jan. 16, 1996-- (Nasdaq:ADBE ADBE Adobe Systems, Inc. (stock symbol) ) Adobe Systems Incorporated today announced the availability of Adobe FrameMaker+SGML SGML
 in full Standard Generalized Markup Language

Markup language for organizing and tagging elements of a document, including headings, paragraphs, tables, and graphics.
 software for the Apple Macintosh/Power Macintosh, Microsoft Windows, SunOS/Solaris, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries)  AIX and Hewlett-Packard HP/UX HP/UX Hewlett-Packard UNIX operating system
HP/UX Unexploded Human Particulate Operating System
 platforms. Adobe FrameMaker+SGML is the first integrated authoring and publishing software that enables users to create, edit and publish SGML (Standard Generalized Markup Language (language, text) Standard Generalized Markup Language - (SGML) A generic markup language for representing documents. SGML is an International Standard that describes the relationship between a document's content and its structure. ) documents in an intuitive WYSIWYG (What You See Is What You Get) Pronounced "wiz-ee-wig." It refers to displaying text and graphics on screen the same as they will print on paper or display on a Web page.  environment.

An International Standards Organization See ISO.  (ISO (1) See ISO speed.

(2) (International Organization for Standardization, Geneva, Switzerland, www.iso.ch) An organization that sets international standards, founded in 1946. The U.S. member body is ANSI.
) standard, SGML makes it possible to share and reuse the information in documents across software applications and computing platforms. One of the most widely-recognized applications of SGML is HTML HTML
 in full HyperText Markup Language

Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web.
 (Hypertext Markup Language (hypertext, World-Wide Web, standard) Hypertext Markup Language - (HTML) A hypertext document format used on the World-Wide Web. HTML is built on top of SGML. "Tags" are embedded in the text. A tag consists of a "<", a "directive" (in lower case), zero or more parameters and a ">". ). Based on SGML, HTML is the standard language used for publishing on the Internet's World Wide Web.

"SGML provides publishers with a standard way of encoding documents so that they can be displayed on a variety of systems while retaining all the document's structure and organization," said Mary Laplante, executive director of SGML Open, the industry consortium of suppliers, including Adobe Systems, whose products and services support SGML. "Products like FrameMaker+SGML, with its visual approach to creating and publishing SGML documents, will have a positive impact on the SGML market because they make SGML accessible to users."

Adobe FrameMaker+SGML

Adobe FrameMaker+SGML is a breakthrough combination of page composition, text editing, graphics, interactive structure validation and visual support for native SGML in one easy-to-use environment. A fully documented application programming interface (API) enables application developers to extend and customize the product.

Adobe FrameMaker+SGML supports the authoring process by providing a flexible graphical environment. Guided editing helps users follow the framework of rules for the document specified in the Document Type Definition (DTD (Document Type Definition) A language that describes the contents of an SGML document. The DTD is also used with XML, and the DTD definitions may be embedded within an XML document or in a separate file. ). Adobe FrameMaker+SGML also lets users bypass structural rules or skip required elements when necessary. This unique approach allows users to concentrate on the content of their documents rather than dealing with the complex syntax and technicalities of SGML.

"Our technical publishing customers tell us to expect rapid adoption of Adobe FrameMaker+SGML because it delivers the benefits of SGML across platforms, without the learning curve associated with other SGML editors," said Lani Hajagos, product marketing manager for Adobe FrameMaker+SGML.

Pricing and Availability

Adobe FrameMaker+SGML is now available through Adobe's direct sales force to selected resellers worldwide for SunOS/Solaris, IBM AIX, Hewlett-Packard HP/UX, Microsoft Windows, and Apple Macintosh and Power Macintosh platforms. The suggested retail price in North America for Adobe FrameMaker+SGML for Sun and Hewlett-Packard is $1,995 for a personal license and $3,995 for a shared license. On Windows and Macintosh, the price is $1,495 for a personal license. French and German versions of Adobe FrameMaker+SGML are expected to be available during the first half of 1996.

Licensed users of FrameBuilder, the predecessor product to Adobe FrameMaker+SGML, may upgrade to Adobe FrameMaker+SGML by contacting Adobe Systems at 1-800-843-7263. Upgrade prices in North America are $395 for Macintosh and Windows platforms, $495 for UNIX UNIX

Operating system for digital computers, developed by Ken Thompson of Bell Laboratories in 1969. It was initially designed for a single user (the name was a pun on the earlier operating system Multics).
 personal licenses and $995 for UNIX shared licenses.

For product information on Adobe FrameMaker+SGML, call 1-800-843-7263. Internet users can access Adobe's World Wide Web documents at http://www.adobe.com.

Adobe Systems Incorporated, founded in 1982, is headquartered in Mountain View, California For the census-designated place, see Mountain View, Contra Costa County, California. For other places called "Mountain View", see .
Mountain View is a city in Santa Clara County, in the U.S. state of California. The city gets its name from the views of the Santa Cruz Mountains.
. Adobe develops, markets and supports computer software products and technologies that enable users to create, display, print and communicate electronic documents. The company licenses its technology to major computer, printing and publishing suppliers, and markets a line of applications software and type products for authoring visually rich documents. Additionally, the company markets a line of powerful, but easy to use, products for home and small business users. Adobe has subsidiaries in Europe and the Pacific Rim serving a worldwide network of dealers and distributors. Adobe's 1995 revenue was approximately $762 million. -0-

Note to Editors: Adobe, the Adobe logo, FrameBuilder and FrameMaker are registered trademarks of Adobe Systems Incorporated. IBM and AIX are registered trademarks of International Business Machines Corporation. Apple, Macintosh and Power Macintosh are registered trademarks of Apple Computer, Inc. Sun and SunOS are trademarks of Sun Microsystems, Inc. Solaris is a registered trademark of Sun Microsystems, Inc. Microsoft and Windows are registered trademarks of Microsoft Corporation in the U.S. and/or other countries. UNIX is a registered trademark in the United States and other countries, licensed exclusively through X/Open Company, Ltd. All other product and company names are the trademarks of their respective holders.

CONTACT: Adobe Systems

Peter Card, 206/470-7268

peter.card@adobe.com
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 16, 1996
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