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Adobe Showcases Major Publishing Wins, New Ad Campaign at Seybold NY; Vice President Joe Eschbach to Keynote First Seybold PDF Conference.


Business Editors/High-Tech Writers

Seybold Seminars New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 2002

SAN JOSE San Jose, city, United States
San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850.
, Calif.--(BUSINESS WIRE)--Feb. 19, 2002

(Nasdaq:ADBE ADBE Adobe Systems, Inc. (stock symbol) )--Adobe Systems Incorporated, the leader in network publishing, today kicks off nearly a week of activities in support of Seybold 2002 New York. To open Seybold's new PDF (Portable Document Format) The de facto standard for document publishing from Adobe. On the Web, there are countless brochures, data sheets, white papers and technical manuals in the PDF format.  Conference on Thursday, Feb. 21, 2002, Adobe vice president of ePaper Solutions, Joe Eschbach, will be making a keynote presentation surrounding the evolution of Adobe(R) Portable Document Format (file format) Portable Document Format - (PDF) The native file format for Adobe Systems' Acrobat. PDF is the file format for representing documents in a manner that is independent of the original application software, hardware, and operating system used to create those documents.  (PDF) in the publishing arena.

In separate announcements at the show, Adobe unveiled its new "Tools for the New Work(TM)" advertising campaign and highlighted growing support among service providers and magazine publishers for Adobe(R) InDesign(R) 2.0 software, the new version of Adobe's award-winning professional layout and design program.

"The increasing adoption of InDesign signifies an important shift in the tools that graphics professionals are choosing to become more productive and creative in the workplace," said Bruce Chizen Bruce R. Chizen is the chief executive officer of Adobe Systems, based in San Jose, California. Chizen lives in Los Altos, California with his wife and children. Career , president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Adobe. "In a network publishing environment where the goal is to create once and publish anywhere, customers demand the power and creative freedom offered by products like InDesign."

In conjunction with today's InDesign announcements, Adobe is launching an InDesign 2.0 cross-grade promotion allowing owners of QuarkXPress 3.x and higher who upgrade to InDesign 2.0 to receive a rebate coupon for $300 USD USD

In currencies, this is the abbreviation for the U.S. Dollar.

Notes:
The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion.
. For promotional information, full terms and conditions, customers can visit http://www.adobe.com/indesignrebate.

At Seybold, Adobe can be found in booth #401 at the Jacob Javitz Convention Center in New York; the conference runs through February 22, 2002.

About Adobe Systems Incorporated

Founded in 1982, Adobe Systems Incorporated (www.adobe.com) builds award-winning software solutions for network publishing, including Web, ePaper, print, video, wireless and broadband applications. Its graphic design, imaging, dynamic media and authoring tools enable customers to create, manage and deliver visually-rich, reliable content. Headquartered in San Jose, Calif., Adobe is the second-largest PC software company in the U.S., with annual revenues exceeding $1.2 billion.

Editor's note: The promotional InDesign upgrade is valid in the U.S. only and applies to QuarkXPress 3.x and higher customers who have purchased InDesign 2.0 for at least the estimated street price. All prices listed are in U.S. dollars.

(c) 2002 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Acrobat, InDesign and Tools for the New Work are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 19, 2002
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