Adobe Selects Idiom Technologies to Streamline and Automate Web Globalization; Enterprise Integration Key in Choosing Idiom WorldServer.

Business/Technology Editors

WALTHAM, Mass.--(BUSINESS WIRE)--March 13, 2001

Idiom Technologies, Inc., the leading provider of e-business globalization solutions, today announced that Adobe Systems Incorporated, the second largest PC software company in the United States, has selected Idiom WorldServer(TM) to manage and automate the localization of content appearing on Adobe's international Web sites. WorldServer will enable Adobe to meet its objectives of projecting a strong, consistent worldwide brand while offering customers an online experience tailored to their location, language, culture, and business practices.

Adobe conducted a rigorous vendor selection process and identified WorldServer as the most robust and scalable solution, and the one that best meets Adobe's business and technology requirements. Adobe's international Web presence includes support for 19 countries in 17 languages. One of its most significant globalization goals is to increase customer loyalty by offering customers around the world access to key information in the language, format, and context that is most meaningful to them.

"We're very impressed with Idiom's commitment to satisfying our globalization needs, and with the success of phase one deployment," said Jim Stephens, Senior Vice President, E-Business Development at Adobe. "WorldServer is helping us to automate and streamline our Web globalization workflow, and will enable us to use our internal and external resources as efficiently as possible."

Because of its large Web site and varied customer needs, Adobe looked for an automated, infrastructure-based globalization solution that could provide both the control and the flexibility necessary to simplify Adobe's globalization processes. Prior to using WorldServer, Adobe found that more and more resources were required to ensure timely changes across all local sites and to adequately monitor and control those changes. Only WorldServer satisfied all the requirements.

Adobe was particularly impressed with the combination of WorldServer's patent-pending Business Rule Linkage(TM) technology and its unique preview mode. Using Business Rule Linkage, Adobe can establish and enforce rules about how content is to be shared across multiple sites, defining which elements of the home site can be directly translated, and which must be adapted to the local markets. WorldServer's preview mode then allows Web managers to test the fit of the localized content within the context of the Web page. Together, these capabilities enable Adobe to offer local audiences the information they need while at the same time projecting a consistent corporate look and feel on each site.

Another key factor for Adobe when looking for a globalization solution was tight integration with Adobe's existing Web software. Adobe's selection of Idiom was partly determined by WorldServer's ability to work smoothly and tightly integrate with Interwoven TeamSite, Adobe's content management solution. As Idiom WorldServer manages the globalization of Adobe's Web sites, it interacts with Interwoven's TeamSite, providing a platform that collects, maintains, and classifies content from multiple contributors for deployment to Web sites around the world. When core corporate content changes in TeamSite, WorldServer automatically notifies country managers and enters the changed elements into the globalization workflow. Interwoven's status as a charter member of Idiom's Global Partner Network(TM) (GPN) assured Adobe that efforts toward tight integration would continue with every iteration of either product.

"TeamSite and WorldServer are a natural fit for any enterprise that wishes to get ahead and stay ahead of the globalization curve," said Doug Jones, Vice President of Business Development at Interwoven. "Companies expanding their global initiatives to the Web will find the combination of WorldServer and TeamSite to be a distinct competitive advantage, yielding faster results without compromising quality or increasing costs."

"Our solutions are designed to help companies reduce their overall IT-related globalization costs," said Fred Lizza, President and CEO of Idiom. "We are delighted that a company as well-respected and technologically savvy as Adobe has chosen Idiom, thus recognizing that WorldServer best fits its criteria. We look forward to working with our partners to cost-effectively satisfy Adobe's globalization needs."

About Idiom Technologies, Inc.

Idiom is the leading provider of software, strategy, and services for e-business globalization. Idiom WorldServer(TM) is Web infrastructure software for globalization that enables the coordinated and efficient development of multilingual, multicultural Web sites and cost-effectively automates and synchronizes their management. Idiom strategy and services offerings include WorldWise(TM) (www.idiominc.com/worldwise), the premier online resource center for e-business globalization, and the Global Readiness Assessment(TM) to help companies develop or expand a path to successful globalization. Idiom's customers include multinational companies such as Adobe(R), Eastman Chemical Company, General Electric, MasterCard, Royal Caribbean Cruise Lines, Travelocity(TM), and Xilinx, Inc.(TM). Through its Global Partner Network(TM), Idiom teams with the industry's leading technology, consulting, development and implementation service organizations to provide customers with end-to-end solutions for e-business globalization. Idiom is funded by Greylock, JAFCO Ventures, North Bridge Venture Partners, and Sigma Partners. For information on Idiom products and services, call [phone], visit www.idiominc.com or email [e-mail].

Idiom, WorldServer, WorldWise, Business Rule Linkage, Global Readiness Assessment, and Global Partner Network are trademarks of, and Globalization Quotient and Globalization Gap are service marks of Idiom Technologies, Inc. Other products and/or service names mentioned herein are or may be registered trademarks or trademarks of their respective companies or organizations.

(c)2001 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo, are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.