Adobe Revolutionizes Desktop Video with New Family of Integrated Applications; Adobe Video Collection Showcases Four New Software Products and Integrates DV Workflow.

Business Editors/High-Tech Writers

SAN JOSE, Calif.--(BUSINESS WIRE)--July 7, 2003

Adobe Systems Incorporated (Nasdaq:ADBE) today announced a major expansion and upgrade to its DV product family, providing an integrated toolset for video and audio editing, compositing, effects, and DVD authoring on the Windows(R) platform. Major upgrades to Adobe(R) Premiere(R) Pro and Adobe After Effects(R) were introduced today, along with Adobe Audition(TM), a re-branded version of the recently acquired Cool Edit Pro audio editing software. These products join Adobe Encore(TM) DVD, announced in April 2003 to complete the Adobe DV product family. Available separately, these products also can be purchased as the Adobe Video Collection, which also includes Photoshop(R) 7.0, the digital imaging standard. (See separate releases for product-specific details).

"2003 is a milestone year for Adobe and our video customers. With major new releases of Premiere Pro and After Effects, and the addition of Encore DVD and Adobe Audition, Adobe offers the industry's most complete, integrated product line for desktop digital video," said Bryan Lamkin, senior vice president of Digital Imaging and Video Products at Adobe. "Our new product family allows customers to create stunning video productions in an environment that leverages the familiar Adobe look and feel, trusted by creative professionals worldwide."

Adobe will offer two editions of the Adobe Video Collection for Windows: Professional and Standard. The Professional edition of the Adobe Video Collection includes Adobe Audition, Adobe Encore DVD, Adobe Premiere Pro, After Effects (Professional edition) and Photoshop 7.0: delivering tools for editing digital images; designing motion graphics and visual effects; real-time video and audio editing; and DVD authoring. The Standard edition does not contain Photoshop and comes with After Effects (Standard edition) for basic video and audio production. Both versions of the collection offer tremendous cost savings over purchasing the products separately and allow users to expand their professional knowledge by adding new tools to their repertoire.

With this new Adobe workflow, professionals can transform video and audio into compelling stories, in a render-free editing environment beginning with Adobe Premiere Pro. The award-winning video editing software has been redesigned with productivity enhancements and professional tools that take advantage of the speed of Intel Pentium(R)-based systems running Windows XP. Layered digital images for video can be created with Photoshop(R), and then transferred to After Effects to design motion graphics and visual effects using powerful compositing tools. Adobe Audition joins the digital video product family to provide a complete multi-track recording studio to efficiently create professional-quality audio, which can be exported to Adobe Premiere Pro projects, Adobe After Effects compositions, or Adobe Encore DVD, to author interactive multi-language DVDs.

Pricing and Availability

The Standard and Professional editions of the Adobe Video Collection for Windows XP are expected to ship in the U.S. and Canada by the end of August 2003. The Adobe Video Collection will be available for an estimated street price of US$999 for the standard edition and an estimated street price of US$1499 for the professional edition. For the first 30 days, Adobe will offer a special introductory price of US$799 for the standard edition of the Adobe Video Collection. The products will also be available through Adobe's licensing and education programs.

Information about the availability of other language versions of the Adobe Video Collection, as well as other details on pricing and support policies, is available online at www.adobe.com/videocollection. For more information, customers in North America can call 888/724-4507.

About Adobe Systems Incorporated

Founded in 1982, Adobe Systems Incorporated (www.adobe.com), the leader in network publishing, offers a comprehensive line of software for enterprise and creative professional customers. Its products enable customers to create, manage and deliver visually rich, compelling and reliable content. Based in San Jose, Calif., Adobe is one of the world's largest software companies.

Adobe, the Adobe logo, Adobe Audition, Adobe Encore DVD, Adobe Premiere, After Effects and Photoshop are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. Windows is either a trademark or a registered trademark of Microsoft Corporation in the United States and/or other countries. Pentium is a trademark or a registered trademark of Intel Corporation or its subsidiaries in the United States and other countries. All other trademarks are the property of their respective owners.