Adobe Plans U.S. Advertising Agency Review; Retains Select Resources International to Conduct Search.Business Editors SAN JOSE San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif.--(BUSINESS WIRE)--Aug. 6, 2001 Adobe Systems Adobe Systems Incorporated (pronounced a-DOE-bee IPA: /əˈdoʊbiː/) (NASDAQ: ADBE) (LSE: ABS) is an American computer software company headquartered in San Jose, California, USA. Incorporated (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :ADBE ADBE Adobe Systems, Inc. (stock symbol) ), the leader in Network Publishing, today announced that it was putting its U.S. advertising agency account out for review. Select Resources International (SRI), a management consulting Noun 1. management consulting - a service industry that provides advice to those in charge of running a business service industry - an industry that provides services rather than tangible objects firm specializing in helping marketers find partners in communication, has been retained by Adobe to conduct the search. Adobe expects to name a new agency in October. "Adobe is entering a new phase of its growth because of Network Publishing which will enable a world where content is created once and disseminated anywhere, anytime on any device," said Peter Isaacson, director of brand marketing for Adobe. "This presents us with an opportunity to benefit from new and creative strategic thinking to extend our brand. In particular, we are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. expansive creative ideas that can be leveraged internationally across multiple communications disciplines." Adobe's current agency of record, Young & Rubicam, San Francisco, will be included in the review. "We have valued our relationship with Y&R and benefited from its global presence," Isaacson said. Adobe's international advertising agency network, including Y&R Geneva Geneva, canton and city, Switzerland Geneva (jənē`və), Fr. Genève, canton (1990 pop. 373,019), 109 sq mi (282 sq km), SW Switzerland, surrounding the southwest tip of the Lake of Geneva. , will remain intact. About Adobe Systems Incorporated Founded in 1982, Adobe Systems Incorporated (www.adobe.com) builds award-winning software solutions for Network Publishing, including Web, print, video, wireless and broadband applications. Its graphics design, imaging, dynamic media and authoring tools enable customers to create, manager and deliver visually rich reliable content. Headquarters in San Jose, Calif., Adobe is the second-largest PC software company in the U.S. with annual revenues exceeding $1.2 billion. About Select Resources International Select Resources International (SRI) is an independent consulting firm specializing in agency review management and client/agency relationship optimization. SRI can be reached at 310 289-5200. |
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