Adobe Jenson and Four New Typeface Packages Now Available from Adobe Systems; Font & Function to Offer 50% Discount on Newest Releases.MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Feb. 12, 1996--Adobe Systems Incorporated (Nasdaq:ADBE ADBE Adobe Systems, Inc. (stock symbol) ) today announced the immediate availability of six new typeface The design of a set of printed characters, such as Courier, Helvetica and Times Roman. The terms "typeface" and "font" are used interchangeably, but the typeface is the primary design, while the font is the particular implementation and variation of the typeface, such as bold or italics packages from the Adobe Type Adobe Systems’ division of typography is an innovator in font technology and design, Adobe was a forerunner in the development of PostScript Type 1 and Type 3 font formats and OpenType technology, as well as being an established digital type foundry. Library, including Adobe Jenson Adobe Jenson is an old style serif typeface drawn for Adobe Systems by type designer Robert Slimbach. Its Roman styles are based on a Venetian oldstyle text face cut by Nicolas Jenson in 1470, and its italics are based on those by Ludovico Vicentino degli Arrighi. , Adobe's contemporary revival of the typefaces This is a list of typefaces. Serif Here you can find a graphical version of this table.
"As a multiple master typeface, Adobe Jenson makes it easy for me to solve even the most difficult design problems," said Margery Cantor, noted book designer and typographer. "The combined power of weight and optical size axes are especially useful in supplying a pallet of unified type for body text, as well as title pages, headlines, book jackets, footnotes and indices. Adobe Jenson is an impeccable text composition family designed with attention to historical detail, providing powerful tools for the needs of today's designers." Renaissance Revival Combines Classic Elegance with Modern Technology Adobe Jenson joins the Adobe Originals collection of historic revivals that currently includes Adobe Garamond and Adobe Caslon as the first multiple master revival in the Adobe Type Library. Created by award winning Adobe type designer Robert Slimbach Robert Slimbach is a type designer, who has worked at Adobe Systems since 1987. He has won many awards for his digital typeface designs, including the rarely-awarded Charles Peignot Award from the Association Typographique Internationale, and repeated TDC2 awards from the Type , Adobe Jenson embodies the best qualities of renaissance calligraphy calligraphy (kəlĭg`rəfē) [Gr.,=beautiful writing], skilled penmanship practiced as a fine art. See also inscription; paleography. European Calligraphy In Europe two sorts of handwriting came into being very early. and typographic See typography. precision. This multiple master typeface family A group of typefaces that includes the normal, bold, italic and bold-italic variations of the same design. , with design axes for weight and optical size, provides designers with unprecedented typographic control and flexibility. Nicolas Jenson's type of 1470 was chosen as a model for Adobe's revival because his is considered by many to be the most beautiful roman typeface ever produced. For an italic model, Adobe turned to the genius of Ludovico degli Arrighi, 16-century master scribe and typeface designer. Arrighi's types were adapted to form the perfect companion for the Adobe Jenson roman design. An Adobe Originals Multiple Master Typeface Because it is a multiple master typeface that combines the best qualities of classic design with state-of-the-art font technology, Adobe Jenson provides designers with flexibility and power rarely found in digital type. Adobe Jenson includes axes for weight and optical size which allows users to fine tune type to their specific needs. For greatly improved readability, designers can generate fonts that are optically adjusted for a full range of point sizes from small to large. Also a broad selection of weights can be set to meet particular tastes or design specifications. The result is a full range of text sizes that are clear and easy to read, and display sizes that look refined and elegant. Adobe Jenson also incorporates intermediate master designs to better control typographic features Digital Typographic Systems State-of-the-art digital typographic systems have solved virtually all the demands of traditional typography and have expanded the possibilities with many new features. The matrix system of Gutenberg lends itself well to a soft approach. throughout the full range of point sizes and to maintain fidelity to Jenson's original type, which was cut in only a single point size. The ability to include intermediate master designs is an important advance in the continued development of Type 1 multiple master font technology. New Typeface Packages The Adobe Jenson Multiple Master Typeface Family Adobe Jenson package (no. 400) includes roman and italic multiple master fonts, as well as the Jenson specimen book. Adobe Jenson Expert package (no. 401) includes roman and italic expert multiple master fonts as well as swash capitals, alternate letters and ornaments for truly professional quality typography typography (tīpŏg`rəfē), the art of printing from movable type. The term typographer is today virtually synonymous with a master printer skilled in the techniques of type and paper stock selection, ornamentation, and composition. . Both packages include predefined primary fonts for regular, semibold and bold weights in eight, 12 and 72 point sizes. In addition to the predefined primary fonts, Adobe Jenson includes the Font Creator utility, found in all Adobe multiple master packages, so designers can generate an unlimited selection of weights and optical sizes or type. The Bulmer and Bulmer Expert packages (no. 402 and no. 403) feature beautiful yet practical faces with slightly condensed con·dense v. con·densed, con·dens·ing, con·dens·es v.tr. 1. To reduce the volume or compass of. 2. To make more concise; abridge or shorten. 3. Physics a. letter forms and bracketed serifs. Bulmer works well as a display typeface because of its high contrast and distinctive letter shapes. As a text face, it adds elegance to any page. In combination with its expert set, Bulmer can be used for text settings of virtually any subject, from novels to mathematical treatises. The Eccentric et al package (no. 404) offers three distinctive designs -- Eccentric, Isabella and Raphael. An all-capital, narrow-bodied face, Eccentric has a wide range of display uses, from playbills to fashion advertisements. With its unmistakable 19th-century characteristics -- swirls, loops and surprising letter shapes -- Isabella is a natural for display situations that demand high drama. Raphael exhibits period design elements with very wide letter strokes offset by hairlines and is easily identified by the swashes that curve over the tops of the capitals. Raphael adds flash to advertisements, stationery, and business cards. Ocean Sans (no. 405) is a two-axis multiple master typeface that ranges from normal to extended in width, and light to extra bold in weight from Monotype monotype, type set by the Monotype machine. See printing. monotype or monoprint In art printmaking, a technique prized because of its unique textural qualities. . It has a large x-height with resulting short ascenders and descenders. As a multiple master typeface, it performs well in innumerable typesetting typesetting: see printing. typesetting Setting of type for use in any of various printing processes. Type for printing, using woodblocks, was invented in China in the 11th century, and movable type using metal molds had appeared in Korea by the 13th situations, and is ideal for magazines and other publications that must adhere to adhere to verb 1. follow, keep, maintain, respect, observe, be true, fulfil, obey, heed, keep to, abide by, be loyal, mind, be constant, be faithful 2. predefined copyfitting layouts. Pricing and Availabiity For a limited time, these packages are available for 50% off the suggested retail price through the Font & Function catalog. Prices are effective through June 30, 1996. After that date, the suggested retail price for Adobe Jenson will increase to $145; Adobe Jenson Expert Collection will increase to $105; Bulmer will increase to $275; and Bulmer Expert to $105; Eccentric et al package will retail for $105; Ocean Sans will retail for $145. Each package is available for the Macintosh and Windows platforms with the exception of the Adobe Jenson typeface packages, which are only available for Macintosh. The Windows version of Adobe Jenson is expected in early spring 1996. All typefaces are licensed to customers for installation on up to five home or business computers and one permanent download to a printer hard disk. Based in Mountain View, Calif., Adobe Systems Adobe Systems Incorporated (pronounced a-DOE-bee IPA: /əˈdoʊbiː/) (NASDAQ: ADBE) (LSE: ABS) is an American computer software company headquartered in San Jose, California, USA. Incorporated is the world's third largest personal computer software company, with 1995 revenue of $762.3 million. The company develops and supports products to help people express and use information in more imaginative and meaningful ways, across all print and electronic media. Founded in 1982, Adobe helped launch the desktop publishing desktop publishing, system for producing printed materials that consists of a personal computer or computer workstation, a high-resolution printer (usually a laser printer), and a computer program that allows the user to select from a variety of type fonts and sizes, revolution. Today, the company offers a market-leading line of application software and type products for creating and distributing visually rich communication materials; licenses its industry-standard technologies to major hardware manufacturers, software developers, and service providers; and offers integrated software Separate software components or applications that have been combined into one package. See integrated software package. solutions to businesses of all sizes. For more information, see Adobe's home page at http://www.adobe.com on the World Wide Web. -0- Note to Editors: Adobe, Adobe Caslon, Adobe Garamond, Adobe Jenson, Adobe Originals and Font & Function are trademarks of Adobe Systems Incorporated. Macintosh is a registered trademark of Apple Computer, Inc. Windows is a registered trademark of Microsoft, Bulmer and Ocean Sans are trademarks of the Monotype Corporation
Monotype Imaging, Inc . CONTACT: Adobe Systems Incorporated Kellie Bowman, 415/962-2798 kbowman@adobe.com http://www.adobe.com/ |
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