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Adobe Honors Best-in-Class Student Design with Second Annual Design Achievement Awards; Awards Celebrate the Convergence of Technology and Art Design.


Business Editors/Education & High-Tech Writers

SAN JOSE, Calif.--(BUSINESS WIRE)--July 19, 2002

Adobe Systems Incorporated (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: ADBE ADBE Adobe Systems, Inc. (stock symbol) ), the leader in network publishing, today announced the winners of the second annual Adobe Design Achievement Awards. In a ceremony last evening at the Solomon R. Guggenheim Museum Solomon R. Guggenheim Museum: see Guggenheim Museum.  in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
, Adobe recognized student achievements that assimilated the powerful convergence of technology with creative artistic expression. More than 800 submissions were received, representing the work of some of the most talented and promising student graphic designers, illustrators, digital filmmakers and computer artists from leading U.S. design schools.

This year's awards ceremony reflects technology's impact on virtually every aspect of the art world. At a time when design schools receive more applicant portfolios containing computer animation and sound pieces on zip disks and CD-ROMs than traditional hardbound hard·bound  
adj. & n.
Hardcover.

Adj. 1. hardbound - having a hard back or cover; "hardback books"
hardback, hardbacked, hardcover

backed - having a back or backing, usually of a specified type
 albums of drawings and paintings, the appeal of digital creation is unmistakable. Computer technology has invaded every medium, including instructional curriculum in the schools. As a result, student designers no longer resist the use of technology; rather they are embracing technology as tools to help them fully express their creativity and realize their ideas.

Using the latest versions of Adobe software, students submitted projects in eight categories ranging from print and photography to digital media and Web. Five distinguished design professionals served as judges, selecting winners based on overall impact, design execution, and level of technical virtuosity. This year's first place winners received $5,000 cash and an all-expenses-paid trip to New York City for the awards ceremony. Winners also took home an entire suite of Adobe products and had the opportunity to showcase their work and meet with design industry professionals attending the awards event.

"The Adobe Design Achievement Awards program has been a huge success with students, allowing them to express their artistic vision without having to compromise their ideas or overcome technological hurdles," said Harley Lingerfelt, vice president for information management and technology at the Savannah College of Art and Design SCAD enrolls more than 7,000 students from all 50 states and 100 countries. International student enrollment is 10-12 percent.

Degree programs include advertising design, animation, architectural history, architecture, art history, arts administration (M.A.
. "The rewards from this experience are immeasurable, giving students the opportunity to show the outside world their skills and talent while developing the expertise in industry-leading tools that will help prepare them for future careers in design."

The Adobe Design Achievement Awards are a component of the Adobe Partners by Design program, which fosters and promotes design education and lifelong learning for design professionals by providing member schools with the latest design tools, training and techniques. The program facilitates communication between the academic and commercial design communities, providing exposure for students, and award winners in particular, to distinguished industry professionals. Twenty-one prestigious U.S. design schools actively participate in this program.

"Adobe's Partners by Design program offers an extensive curriculum, software training, and the design tools that cultivate support for new talent, higher innovation and enduring expression," said Melissa Dyrdahl, senior vice president, Corporate Marketing and Communications. "The Design Achievement Awards are a real highlight of the program, giving students a unique opportunity to be recognized by the design community for outstanding creativity and technical proficiency."

This year's winning submissions originated from the following design schools: Academy of Art College, Art Center College of Design Art Center built its reputation as a vocational school, essentially, preparing returning GIs for work in the commercial arts fields. It has traditionally maintained a strong "real-world" focus, emphasizing craftsmanship, technique, and professionalism while somewhat de-emphasizing theory. , California College of Arts and Crafts arts and crafts, term for that general field of applied design in which hand fabrication is dominant. The term was coined in England in the late 19th cent. as a label for the then-current movement directed toward the revivifying of the decorative arts. , California College of Arts and Design, Parsons School of Design, Savannah College of Art & Design, School of Visual Arts The School of Visual Arts (SVA), is an art school in the New York City borough of Manhattan, and is one of the nation's leading independent colleges of art and design. It was established in 1947 by co-founders Silas H. , and UCLA UCLA University of California at Los Angeles
UCLA University Center for Learning Assistance (Illinois State University)
UCLA University of Carrollton, TX and Lower Addison, TX
 School of the Arts School of the Arts is the name of several schools (usually high schools) that are devoted to the fine arts, including:
  • Brooklyn High School of the Arts, Brooklyn, New York
  • Charleston County School of the Arts, Charleston, South Carolina
 and Architecture.

A complete list of the winning submissions can be viewed at www.adobe.com/education/winners.

About Adobe Systems Incorporated

Founded in 1982, Adobe Systems Incorporated (www.adobe.com), the leader in network publishing, offers a comprehensive line of software for enterprise and creative professional customers. Its products enable customers to create, manage and deliver visually rich, compelling and reliable content. Based in San Jose, Calif., Adobe is one of the world's largest software companies The Forbes Global 2000 includes the following list of the world's largest software companies.

Relative
rank Global
rank Name Country Sales
($bil) Profits
($bil) Assets
($bil) Market Value
($bil)
1 54 Microsoft United States .
 with annual revenues exceeding $1.2 billion.

(c)2002 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jul 19, 2002
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