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Adobe FlashCast Propels NTT DoCoMo's i-channel Past 10 Million Subscribers.


i-channel Service Delivered to 20 Percent of NTT DoCoMo (NTT Mobile Communications Network, Inc., Japan) Founded in 1991, NTT DoCoMo is a spinoff of Japan's NTT (Nippon Telegraph and Telephone Corporation) which provides wireless services, including cellular, paging, satellite and maritime and in-flight telephone services.  Customers

SAN JOSE San Jose, city, United States
San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850.
, Calif. -- Adobe Systems Adobe Systems Incorporated (pronounced a-DOE-bee IPA: /əˈdoʊbiː/) (NASDAQ: ADBE) (LSE: ABS) is an American computer software company headquartered in San Jose, California, USA.  Incorporated (Nasdaq:ADBE ADBE Adobe Systems, Inc. (stock symbol) ) today announced that NTT NTT Nippon Telegraph and Telephone Corporation
NTT New Technology Telescope
NTT National Technology Transfer, Inc
NTT Name That Tune (TV game show)
NTT National Tree Trust
NTT Number Theoretic Transform
 DoCoMo's i-channel news and information service, powered by Adobe[R] FlashCast[R] technology, has surpassed 10 million subscribers in Japan. NTT DoCoMo hit this important milestone just 18 months after the launch. The rapidly expanding data service is delivered through 25 channels to almost 20 percent of all NTT DoCoMo customers.

Adobe FlashCast technology is a leading offline portal solution that effectively delivers rich data services to mobile devices through a new generation of mobile applications called channels. NTT DoCoMo's i-channel service allows subscribers to automatically receive five basic channels, including news, entertainment, weather, horoscopes and sports. When channels are updated, subscribers are notified via live information banners on the home screen of their handsets. For an additional fee, subscribers have the option to add channels delivered by a wide range of third party content providers.

"With 10 million subscribers in less than two years, i-channel has surpassed our most optimistic op·ti·mist  
n.
1. One who usually expects a favorable outcome.

2. A believer in philosophical optimism.



op
 projections," said Takeshi Natsuno, senior vice president and managing director, Multimedia Services Department at NTT DoCoMo. "With Flash Lite and FlashCast, Adobe has dramatically impacted the mobile experience for our subscribers."

"We are delighted to see the first Adobe FlashCast deployment, DoCoMo's i-channel, experience such explosive growth," said Gary Kovacs, vice president for product management and marketing, Mobile and Device Solutions at Adobe. "This further validates the demand for engaging mobile experiences and the business opportunities available in delivering them."

By pressing the i-channel button on a compatible NTT DoCoMo handset, a list of channel choices instantaneously in·stan·ta·ne·ous  
adj.
1. Occurring or completed without perceptible delay: Relief was instantaneous.

2.
 appears. The visually stimulating user interface makes it easy for users to select which content to view. The service has grown in popularity with not only younger subscribers, but across a wide range of demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. , including middle-aged and mature subscribers.

Flash Player compatible technology enables operators, OEMs, consumer handset manufacturers and content providers to offer customizable user interfaces, while delivering more consistent consumer experiences across devices, operating systems Operating systems can be categorized by technology, ownership, licensing, working state, usage, and by many other characteristics. In practice, many of these groupings may overlap. , processors and screen sizes. By leveraging the Flash ecosystem -- which includes the Flash authoring tool, Flash Lite[TM] player runtime and an established community of more than one million designers and developers -- Flash Player compatible technology can reduce deployment costs and deliver content and interfaces three to five times faster than competing solutions. Today more than 200 million Flash enabled mobile devices have shipped worldwide.

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information - anytime, anywhere and through any medium. For more information, visit www.adobe.com.

[c] 2007 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Flash, FlashCast and Flash Lite are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and/or other countries. All other trademarks are the property of their respective owners.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Article Type:Company overview
Date:Mar 28, 2007
Words:475
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