Adobe Fetch Acquired by Extensis Corporation.PORTLAND, Ore.--(BUSINESS WIRE)--July 1, 1996--Extensis Corporation, a leading supplier of application enhancement software, today announced that it has acquired the rights to Adobe Fetch -- the market-leading digital media database application, which enables users to efficiently manage, locate and retrieve their digital content. Effective August 1, 1996, Extensis will acquire all rights and assume control of development, marketing, sales, distribution and support for the product. At that time, Adobe Fetch will be rebranded under the name Extensis Fetch. Financial terms of the agreement were not disclosed. Extensis is focused on the design and development of application-enhancement software for leading graphics applications. Extensis product line currently includes PageTools for Adobe PageMaker PageMaker was the first desktop publishing program, introduced in 1985 by Aldus Corporation[1], initially for the Apple Macintosh but soon after also for the PC. It relies on Adobe Systems' PostScript page description language. , DrawTools for Adobe Illustrator A full-featured drawing program for Windows and Macintosh from Adobe. It provides sophisticated tracing and text manipulation capabilities as well as color separations. Included is Adobe Type Manager and a selection of Type 1 fonts. and Macromedia FreeHand A full-featured vector drawing program for Windows and Macintosh from Adobe, which acquired it in 2005 from Macromedia. It combines a wide range of drawing tools with special effects. FreeHand was first available on the Mac and was originally Aldus Freehand from Aldus Corporation. , Intellihance for Adobe Photoshop See Photoshop. and QX-Tools for QuarkXPress. As part of its commitment to offer accessories for graphics applications that combine consistent ease-of-use with versatile and powerful features, Extensis views Adobe Fetch as an obvious addition to their current product offerings. "The addition of Adobe Fetch to our current product line enables users to realize enormous productivity gains and maximize their existing digital assets," said Craig Barnes, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. at Extensis. "Our proven ability to successfully provide solutions for graphics professionals who work in numerous applications and with a significant amount of digital media makes Fetch a perfect fit for Extensis. We look forward to continued support, development and enhancement of the existing technology to ensure delivery of the most effective tool for managing digital files and inventory." Adobe Fetch makes catalog creation and access quick and efficient. With the advent of new technology and the exponential growth Extremely fast growth. On a chart, the line curves up rather than being straight. Contrast with linear. of the World Wide Web, users are faced with continually growing sources of digital media. Adobe Fetch offers an easy and unique way to organize, browse, transfer and access photo images, clip art A set of canned images used to illustrate word processing and desktop publishing documents. , digital movies, presentations and much more, regardless of the data's location or format. Adobe Fetch is the media management standard among graphics professionals who purchase, create and repurpose digital art and multimedia files, or reformat (1) To change the record layout of a file or database. (2) To initialize a disk over again. their existing content for delivery on CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). or over the World Wide Web. "We are excited that Extensis will continue to support the visual database market sector, and have every confidence that Fetch customers will be in good hands," said Mike Peronto, vice president of graphics publishing. "Extensis is an important developer for Adobe, and they have proved to be a major player in the application-enhancement software market. With this move to acquire Fetch, Extensis is broadening their market appeal by providing additional solutions to users who demand high-quality productivity tools." Pricing and availability Extensis Fetch will be available for the Macintosh beginning August 1, 1996, with an estimated street price of $99.95. Both Adobe and Extensis will work jointly to ensure a smooth transition for customers. Extensis' Customer Service department can be reached at (503) 274-2020; Technical Support is available at (503) 274-7030. Adobe will continue to sell and support Fetch until August 1, 1996 when the product will be officially transitioned to Extensis. Extensis Corporation, founded in 1993, is based in Portland, Oregon, and develops, markets and distributes application-enhancement software solutions that enable users to maximize their emotional, professional and financial investment in their existing applications. Extensis products are available direct from Extensis at (800) 796-9798, via the world-wide-web at http://www.extensis.com or through its network of national and international distributors. -0- Note to Editors: Extensis, the Extensis logo, DrawTools, QX-Tools and PageTools are trademarks of Extensis Corporation. Intellihance is a trademark of DPA DPA - Data Protection Act Software. Adobe, the Adobe logo, Fetch, Illustrator, PageMaker and Photoshop are trademarks of Adobe Systems Adobe Systems Incorporated (pronounced a-DOE-bee IPA: /əˈdoʊbiː/) (NASDAQ: ADBE) (LSE: ABS) is an American computer software company headquartered in San Jose, California, USA. , Inc. QuarkXPress is a trademark of Quark quark (kwôrk): see elementary particles. quark Any of a group of subatomic particles thought to be among the fundamental constituents of matter—more specifically, of protons and neutrons. , Inc. Macintosh is a registered trademark of Apple Computer, Inc. All other trademarks are the properties of their respective owners. CONTACT: Extensis Corporation Mark Law, 503/274-2020 X135 mlaw@extensis.com or Alliance Group Kim Collier, 503/452-5919 kck@teleport.com |
|

Printer friendly
Cite/link
Email
Feedback
Reader Opinion