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Adobe Extends Web Video Leadership With H.264 Support.


HDTV (High Definition TV) A set of digital television (DTV) standards that offer the highest resolution and sharpest picture. Although some HDTV sets are available in standard (rather square) screen sizes, the overwhelming majority of sets are wide screen, which eliminates  Quality Web Video Reaches the Masses With Industry Standard Video Codec in Flash Player

SAN JOSE, Calif. -- Adobe Systems Incorporated (Nasdaq:ADBE ADBE Adobe Systems, Inc. (stock symbol) ) today announced the latest update for Adobe[R] Flash[R] Player 9 software, code-named Moviestar, which includes H.264 standard video support - the same standard deployed in Blu-Ray[R] and HD-DVD HD-DVD High Definition Digital Versatile Disk [R] high definition video players - and High Efficiency AAC (Advanced Audio Coding) An audio compression technology that is part of the MPEG-2 and MPEG-4 standards. AAC, especially MPEG-4 AAC, provides greater compression and better sound quality than MP3, which also came out of the MPEG standard.  (HE-AAC) audio support, as well as hardware accelerated, multi-core enhanced full screen video playback. These advancements will extend Adobe's leadership position in Web video by enabling the delivery of HD television quality and premium audio content through the ubiquitous Adobe Flash Player The Adobe Flash Player is a widely distributed multimedia and application player created and distributed by Macromedia (a division of Adobe Systems). Flash Player runs SWF files that can be created by the Adobe Flash authoring tool, by Adobe Flex or by a number of other Macromedia  and pave the way to expand rich media Flash experiences on the desktop and H.264 ready consumer devices. The latest update for Adobe Flash Player 9 will be available in beta for immediate download later today on Adobe Labs at http://labs.adobe.com.

With H.264 encoding already available in Adobe Premiere[R] Pro and Adobe After Effects[R] software, H.264 playback is now enabled in Adobe Flash Player, and will be supported by the Adobe Integrated Runtime This article or section contains information about computer software currently in development.
The content may change as the software development progresses.
 (AIR) and applications developed with Adobe AIR[TM] software, including Adobe Media Player Adobe Media Player (codename Philo) is a desktop media player that offers users to manage and interact with their media content, and allows content publishers to define branding and advertising in and around their content. [TM]. Adobe AIR is a cross-operating system application runtime that enables developers to use their existing skills to build and deploy rich Internet applications This is a list of rich Internet applications. They are organised by their use. Communication
  • Gmail - Webmail client for Google's email service
  • Meebo - An instant messaging client for multiple platforms
 to the desktop. The Adobe Media Player, which leverages Adobe's Emmy[R] Award winning Flash architecture, delivers engaging video experiences to viewers while offering content publishers new abilities to distribute, track and build businesses around their media assets.

"Adobe is committed to providing a seamless creation-to-playback solution that allows creatives and developers to produce video and rich-media once, and then deploy that content across the widest array of distribution and playback environments," said John Loiacono, senior vice president of Creative Solutions at Adobe. "Already a broadly adopted industry standard, the inclusion of the H.264 codec in Adobe Flash Player, Adobe AIR, the Creative Suite[R] product line, and the upcoming Adobe Media Player will accelerate customer workflows, enabling the creation and repurpose of high-quality Web video content without extra development costs."

Broader Reach for Video Consumers

Adobe Flash Player content reaches over 98 percent of Internet-enabled desktops, as well as a wide range of devices. Today, both live and on demand television shows are being delivered online with video that can be viewed using Adobe Flash Player, and the technology also powers the video capabilities of social networking sites such YouTube and MySpace. As Adobe expands Flash experiences outside the Web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you. , content can be shared across different devices and people can get great video experiences on the video players of their choice, including the upcoming Adobe Media Player. Consumers can also stream user-generated content such as home movies from Adobe Premiere[R] Elements with Adobe Flash Player and play video movies on handheld, portable devices.

"MTV Networks has consistently led the industry in making its popular music, entertainment and comedy programming available everywhere so our audiences can stay in touch with all the great content they love from CMT CMT Certified Medical Transcriptionist.

CMT
abbr.
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California mastitis test.
, COMEDY CENTRAL, Logo, MTV MTV
 in full Music Television

U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business.
, Nickelodeon, Spike and VH1," said Nick Rockwell, senior vice president and chief technology officer for MTV Networks. "Flash is an important part of that strategy and Adobe's support of H.264 in Adobe Flash Player, Adobe AIR and the upcoming Adobe Media Player will ensure that we continue to deliver high-quality video to our diverse audiences who expect it."

Content developers can reduce the cost of encoding and preparing data for distribution with H.264 and HE-AAC support in Adobe Flash Player, since these standards are already integrated into their existing authoring workflows. In addition, Adobe is working with an ecosystem of video encoding partners to expand rich media Flash experiences that already support these standards.

Availability

The public beta version of the update to Adobe Flash Player 9 software, code-named Moviestar, which includes H.264 and HE-AAC functionality, will be available later today as a free download from Adobe Labs at http://labs.adobe.com. The final release is expected to be available via update in the fall. Demonstrations of Adobe Flash[R] Media Server and Adobe Flash Media Encoder supporting the new codecs The following is a list of codecs. Audio codecs
Non-compression formats
  • Audio Interchange File Format (AIFF, container format)
  • Resource Interchange File Format (RIFF, container format)
 will be held during the IBC IBC International Building Code
IBC Iraq Body Count
IBC Institutional Biosafety Committee
IBC Inflammatory Breast Cancer
IBC International Business Company
IBC Independence Blue Cross
IBC Insurance Bureau of Canada
IBC International Broadcasting Convention
 2007 at the RAI Exhibition and Congress Center in Amsterdam, September 7- 11 (Stand 7.721) and again at the Adobe MAX conference in Chicago, which begins September 30th.

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information - anytime, anywhere and through any medium. For more information, visit www.adobe.com.

(c) 2007 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Adobe AIR, Adobe Premiere, Creative Suite and Flash are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved.

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Publication:Business Wire
Date:Aug 21, 2007
Words:813
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