Adobe Extends Video Software Offerings with Acquisition of Serious Magic.Future Adobe Products Set to Gain from Integration of Award-Winning Video Technologies SAN JOSE San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif. -- Adobe Systems Adobe Systems Incorporated (pronounced a-DOE-bee IPA: /əˈdoʊbiː/) (NASDAQ: ADBE) (LSE: ABS) is an American computer software company headquartered in San Jose, California, USA. Incorporated (Nasdaq:ADBE ADBE Adobe Systems, Inc. (stock symbol) ) today announced it has acquired Serious Magic Inc.[TM], maker of video software and communications tools for creative professional, business, consumer, and education markets. With Serious Magic solutions such as DV Rack extending direct-to-disk recording and monitoring into the field and Visual Communicator and Vlog It[TM] delivering the power of video communication to general business users and casual bloggers, the acquisition strengthens Adobe's leadership position in video software -- for both video professionals and consumers. "The huge momentum behind Flash[R] Video, which is powering everything from online TV shows to YouTube and MySpace, is turbo-charging Adobe's video business," said John Loiacono, senior vice president of Creative Solutions Business Unit at Adobe. "The purchase of Serious Magic accelerates our vision to make, not just video but all dynamic media, an even more ubiquitous communications vehicle, whether you're delivering content for the broadcast market, over the web or on mobile devices." Adobe plans to continue to sell Serious Magic's products and future versions of Adobe's video solutions will include Serious Magic technologies and software. Terms of the acquisition were not disclosed. "Adobe video products and Flash Video are creating new ways to integrate the moving image into almost every imaginable communication project," said Mark Randall Mark Randall can refer to:
Randall, a twenty-year video industry veteran, will join Adobe as chief strategist strat·e·gist n. One who is skilled in strategy. Noun 1. strategist - an expert in strategy (especially in warfare) strategian market strategist - someone skilled in planning marketing campaigns , Dynamic Media. Serious Magic is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. headquartered in Folsom, California Folsom is a city in California, United States. Folsom is most commonly known by its famous Folsom Prison, and is a thriving suburb of Sacramento. As of 2007, the State of California's estimate of Folsom's population is 70,835. and currently ships several widely-acclaimed products, including DV Rack, ULTRA[TM] 2, Ovation[TM], Visual Communicator and Vlog It. Adobe believes this acquisition will not have a material financial impact on the company. Forward Looking Statements Disclosure This press release contains forward looking statements, including those related to future product development plans, which involve risks and uncertainties that could cause actual results to differ materially. For a discussion of these and other risks and uncertainties, individuals should refer to Adobe's SEC filings. Adobe does not undertake an obligation to update forward looking statements. About Adobe Systems Incorporated Adobe revolutionizes how the world engages with ideas and information - anytime, anywhere and through any medium. For more information, visit www.adobe.com. [c] 2006 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo and Flash are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and/or other countries. All other trademarks are the property of their respective owners. |
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