Adobe Debuts New Software Line-Up for Digital Video and Photo Hobbyists.

SAN JOSE, Calif. -- Adobe Photoshop Elements 3.0 and Adobe Premiere Elements allow consumers to edit, share and enhance digital photos and home video just in time for the holidays

Adobe Systems Incorporated (Nasdaq:ADBE) today announced two new products for digital photo and digital video hobbyists. Adobe(R) Photoshop(R) Elements 3.0 software, adds new organization and sharing functionality, as well as the latest image editing tools, to the No. 1 selling consumer photo editing software(1); and Adobe Premiere(R) Elements software delivers the professional-level results consumers expect from Adobe in an all-new product that combines simple video capture, sophisticated editing and quick output to DVD.

Available as separate products, Adobe Photoshop Elements 3.0 for Windows and Adobe Premiere Elements also can be purchased together in a single retail package. Combined in one affordable solution, these products deliver the powerful software customers need to easily blend still photos with video clips. Consumers can then create dynamic slideshows and photo-rich video projects -- that can be burned to DVD and easily viewed by friends and family on the TV screen.

"This holiday season, sharing your memories through video will be right up there with digital photography as the hot trend," said Bryan Lamkin, senior vice president of Digital Imaging and Digital Video products at Adobe. "Adobe Premiere Elements and Photoshop Elements strike the right balance between simplicity and sophisticated creative control, ensuring that digital video and photo enthusiasts get results they are proud to share whether it's on DVD, in prints or online via email."

Adobe offers a complete family of Photoshop products that meet the needs of a diverse spectrum of digital photographers -- from the casual snapshooter to the professional user.

Photoshop Elements 3.0 adds new ways to organize photos and share photos, to the award-winning photo editing functionality that has long been a hallmark of the product. Customers can now share photos with friends and family that include framed photos right within an e-mail; dynamic slideshows that include music and special effect transitions; and access to high quality photo prints via easy-to-use online print services. Photoshop Elements 3.0 also adds new editing solutions, including one-click fixes that quickly enhance photos, as well as more sophisticated editing tools that allow people to remove imperfections, transform photos with effects and filters and correct color and lighting (see separate release for details). Adobe Premiere Elements, combines creative control and automation with unprecedented freedom to capture and edit video, apply special effects, generate professional titles and credits and burn to DVD, making it easy to watch home videos on TV (see separate release for details).

Pricing and Availability

Shipping later this fall, Adobe's consumer digital imaging and digital video products can be pre-ordered today at www.adobe.com and www.amazon.com. Adobe Premiere Elements for Windows(R) XP (Home, Professional, Media Center with Service Pack 1) is available for an estimated street price of US $99.99. Adobe Photoshop Elements 3.0 for Windows XP (Home, Professional with Service Pack 1 or Windows 2000 with Service Pack 4) is US $99.99 and Adobe Photoshop Elements 3.0 for Macintosh is US $89.99. Adobe Photoshop Elements 3.0 Plus Adobe Premiere Elements for Windows also will be available as a bundle in the United States and Canada and can be pre-ordered at an estimated street price of US $149.99. Adobe's complete hobbyist product line is being made available on online sites and select retail stores.

Information about the other language versions, as well as pricing, upgrade, and support policies for other countries is available on www.adobe.com. For more information, customers can call 1-800-492-3623.

About Adobe Systems Incorporated

Adobe helps people and businesses communicate better through its world-leading digital imaging, design and document technology platforms for consumers, creative professionals and enterprises. Adobe's revenue in its last fiscal year exceeded $1.2 billion. For more information about Adobe, visit www.adobe.com.

(1) Source: The NPD Group/NPD Techworld, September 2003 -- May 2004

(C) 2004 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Adobe Premiere, Photoshop are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. Apple and Macintosh are trademarks of Apple Computer, Inc., registered in the United States and other countries. Windows and Windows XP are either a registered trademark or a trademark of Microsoft Corporation in the United States and/or other countries. All other trademarks are the property of their respective owners.