Adobe Collaborates with IPTC and AdsML to Extend Metadata Standards; XMP Ensures Metadata Content is Preserved Throughout Advertising and Creative Publishing Workflows.SAN JOSE San Jose, city, United States
San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif. -- Adobe Systems Adobe Systems Incorporated (pronounced a-DOE-bee IPA: /əˈdoʊbiː/) (NASDAQ: ADBE) (LSE: ABS) is an American computer software company headquartered in San Jose, California, USA. Incorporated (Nasdaq:ADBE ADBE Adobe Systems, Inc. (stock symbol) ) today announced results of its collaboration with the International Press Telecommunications Council The International Press Telecommunications Council, based in Windsor, United Kingdom, is a consortium of the world's major news agencies and news industry vendors. It develops and maintains technical standards for improved news exchange that are used by virtually every major news (IPTC IPTC International Press Telecommunications Council
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IPTC Innovation and Productivity Tax Credit (Canada) ) and IDEAlliance with development of a new public specification, IPTC Core Schema for XMP (X/Open Management Protocol) A high-level network management protocol governed by X/Open. Network management software written to the XMP interface is shielded from the details of the underlying SNMP or CMIP protocols. . Exposed through Adobe(R) Creative Suite software, "custom panels" are now available at www.iptc.org, giving photographers and news services immediate access and compliance with a standard that aims to streamline data capture for images used in news outlets. Additionally, Adobe announced that it is working with the AdsML(TM) Consortium (Advertising Mark-up Language) and IDEAlliance to implement advertising standards using XMP within advertising workflows.
"This collaborative effort will be exciting for Adobe Creative Suite Adobe Creative Suite is a collection of graphic design, video editing, and web development applications made by Adobe Systems. The latest version, Adobe Creative Suite 3 (CS3), was announced on March 27, 2007; it introduced Universal binaries for all programs for the Apple users working within advertising and photography workflows," said Mark Hilton, senior director of Creative Professional Products at Adobe. "Photographers can receive credit for their work by embedding their contact information directly in their Photoshop CS images and advertisers will be able to ensure proper ad placement, with embedded AdsML metadata, in advertisement files created with InDesign CS."
"The combination of AdsML and XMP addresses the business needs for more efficient handling of ad content, directly from the production environment of Adobe Creative Suite," said Allan Marshall, chief operations and technology director at Associated Newspapers Ltd Associated Newspapers is a large national newspaper publisher, which is a subsidiary of the Daily Mail and General Trust. The group was established in 1905 and is currently based at Northcliffe House in Kensington. . in London and a member of the AdsML Consortium steering committee steer·ing committee
A committee that sets agendas and schedules of business, as for a legislative body or other assemblage.
Noun . "The ability to view advertising metadata in this context is an invaluable advancement that will accelerate productivity and smooth production workflows."
IPTC Core Schema for XMP Extension to Adobe Creative Suite
Media groups working with the IPTC Core Schema for XMP will benefit from improved metadata flexibility and accessibility by expanding the scope of information and streamlining data capture across their workflows. Photographers and news services around the world use IPTC metadata format schemas to embed identifying characteristics such as contact information, captions, credits, location and time and dates within digital photos and scans. This information can be read by content management systems, used by virtually every newspaper publisher, to review and identify photos they want to publish to accompany a story.
Preserving AdsML Information in XMP
AdsML is an international suite of standards governing e-commerce for the advertising industry. The collaboration with AdsML will strengthen electronic advertising workflows and processes throughout the industry by taking advantage of the extensibility of XMP to specify a set of custom panels to display and embed AdsML-compliant information, directly in advertisement files created within Adobe Creative Suite software.
AdsML develops standardized electronic processes for handling booking and insertion orders, delivering intellectual property, rendering invoices, managing materials, and verifying use and transmission of files. The AdsML Framework suite of standards covers the workflow, file formats, and related information required to exchange advertising business documents and advertising content among advertisers and media distributors.
Software developers and system integrators can build support for Adobe XMP into their products via the XMP software development kit, available, free-of-charge, under Open Source License from Adobe. The SDK (Software Developer's Kit) See developer's toolkit and Windows SDK.
SDK - Software Developers Kit (or "Software Development Kit"). and additional information about Adobe XMP is available at www.adobe.com/xmp.
About Adobe Systems Incorporated
Adobe is the world's leading provider of software solutions to create, manage and deliver high-impact, reliable digital content. For more information, visit www.adobe.com.
(C) 2005 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, InDesign, Photoshop and XMP are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and/or other countries. All other trademarks are the property of their respective owners.