Adobe Celebrates Filmmaking with American Pavilion Sponsorship at Cannes International Film Festival; Company Presence to Highlight Growing Importance of Digital and HD Workflows for Filmmakers.SAN JOSE San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif. -- Adobe Systems Adobe Systems Incorporated (pronounced a-DOE-bee IPA: /əˈdoʊbiː/) (NASDAQ: ADBE) (LSE: ABS) is an American computer software company headquartered in San Jose, California, USA. Incorporated (Nasdaq:ADBE ADBE Adobe Systems, Inc. (stock symbol) ) today announced its sponsorship of the American Pavilion at the Festival de Cannes, the world-renowned international film festival held from May 11-22 in Cannes, France. As part of its continued commitment to the filmmaking community Adobe will host technology presentations and panel discussions on digital and high definition (HD) workflows, led by industry-leading post production and motion graphics professionals. "Adobe is excited to contribute to the Cannes Film Festival Cannes Film Festival Film festival held annually in Cannes, France. First held in 1946 for the recognition of artistic achievement, the festival came to provide a rendezvous for those interested in the art and influence of the movies. , an event with a global reputation for showcasing creativity, innovation and the best in filmmaking," said Bryan Lamkin, senior vice president of Digital Imaging and Video Products at Adobe. "Our sponsorship of the American Pavilion at Cannes provides us with the opportunity to honor the filmmakers and support up-and-coming student filmmakers who will someday show their own work here." At the American Pavilion, Adobe will be hosting several evening receptions including a pre-screening party for Rushes, a feature film at the festival, as well as events with Moet et Chandon and the Director's Guild of Great Britain Great Britain, officially United Kingdom of Great Britain and Northern Ireland, constitutional monarchy (2005 est. pop. 60,441,000), 94,226 sq mi (244,044 sq km), on the British Isles, off W Europe. The country is often referred to simply as Britain. . Adobe also will host technology sessions on topics such as HD workflows, audio editing Audio editing is the process of taking recorded sound and changing it directly on the recording medium (analog) or in RAM (digital). Audio editing was a new technology that developed in the middle part of the 20th century with the advent of magnetic tape recording. for film and short form filmmaking. In addition, Adobe will participate on the panel "The Future of Entertainment Technology" with Hewlett-Packard on Saturday, May 14 from 3:00-4:30 p.m. in the American Pavilion conference room. Bryan Lamkin, senior vice president of Digital Imaging and Video Products for Adobe, will join Vikki Pachera, vice president of Global Strategy and Technology at HP, along with several other panelists in a discussion of the new ways in which entertainment will be created, accessed and viewed by the industry and consumers. At the recent National Association of Broadcasters (NAB) trade show in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. , Adobe announced that it is collaborating with industry leading companies -- including HP, Intel, Microsoft, and Dell -- to deliver a line of open, scalable, certified desktop HDV (High Definition Video) The high-definition, wide screen version of the DV magnetic tape format. Like DV, HDV recording moves at a constant data rate and stores data on the same DV and MiniDV tapes as SD camcorders. and HD solutions optimized to meet the needs of video, film and broadcast professionals. The Adobe Video Collection, which includes Adobe Photoshop(R) CS2, Adobe(R) Premiere(R) Pro 1.5, After Effects(R) 6.5, Adobe Audition(R) 1.5, and Adobe Encore(TM) DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. 1.5, is the cornerstone of these certified solutions, providing the software needed to capture, edit and output professional HD productions. These OpenHD Certified Solutions will also be shown by Adobe at the American Pavilion. For more information visit www.openhd.org. About Adobe Systems Incorporated Adobe is the world's leading provider of software solutions to create, manage and deliver high-impact, reliable digital content. For more information, visit www.adobe.com. (C) 2005 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Adobe Audition, Adobe Premiere, After Effects, and Photoshop, are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners. |
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