Adobe Appoints Former Intel Exec to Senior VP of Corporate Marketing and Communications.Ann Lewnes to Head Adobe's Brand and Integrated Marketing Efforts Worldwide SAN JOSE San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif. -- Adobe Systems Adobe Systems Incorporated (pronounced a-DOE-bee IPA: /əˈdoʊbiː/) (NASDAQ: ADBE) (LSE: ABS) is an American computer software company headquartered in San Jose, California, USA. Incorporated (Nasdaq:ADBE ADBE Adobe Systems, Inc. (stock symbol) ) today announced the appointment of Ann Lewnes as senior vice president of corporate marketing and communications. Lewnes previously served as Intel Corporation's vice president of sales and marketing and director of partner marketing, which included responsibility for the "Intel Inside" program. Lewnes will join Adobe on Nov. 1, 2006 and will oversee Adobe's corporate positioning, branding and identity, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , customer engagement marketing and vertical marketing efforts. She replaces Melissa Dyrdahl who has decided to leave the company to pursue her interest in social entrepreneurism. "Ann has championed one of the top technology brands in the world," said Shantanu Narayen Shantanu Narayen is currently the President & Chief Operating Officer of Adobe Systems since 2005. He started his career at Apple Computer. He received his MBA from the Haas School of Business in 1993. , Adobe's president and chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. . "As Adobe continues to expand into new markets and address an increasingly broad range of customers, Ann's insights and expertise will give us the edge we need to effectively reach those customers and ensure Adobe's brand continues to grow in strength and scope." Lewnes brings over 20 years of technology industry experience to Adobe. She began her career at Intel in corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. , and she has marketed Intel technology to consumers, business professionals and key computer channels worldwide for over a decade. At Intel, the world's fifth most valuable brand according to research conducted by Interbrand, Lewnes oversaw the development of the company's 386 SX campaign, the first-ever microprocessor campaign targeted at PC end-users. She oversaw Intel's launch of the Pentium[R] and Centrino[R] processor brands, and developed the world's first interactive advertisement, attracting 400,000 Super Bowl viewers to the Intel Web site. In 1997, Lewnes was named as one of the top 25 women to watch by Advertising Age, and in 2000 she was elected to the American Advertising Federation's Hall of Achievement. Born in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , Lewnes received a bachelor's degree in international relations and journalism from Lehigh University. About Adobe Systems Incorporated Adobe revolutionizes how the world engages with ideas and information -- anytime, anywhere and through any medium. For more information, visit www.adobe.com. [c] 2006 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. |
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