Adobe Announces Immediate Availability of Its Dynamic Imaging Server Software.

Business Editors/High-Tech Writers

SAN JOSE, Calif.--(BUSINESS WIRE)--Jan. 28, 2002

Adobe AlterCast Automates Production Process for Digital Images and

Integrates with Industry Leading Application Servers

Adobe Systems Incorporated (Nasdaq:ADBE), the leader in network publishing, is now shipping Adobe(R) AlterCast(TM), its new dynamic imaging server software. Built on award-winning Adobe Photoshop(R) and Illustrator(R) technology, Adobe AlterCast automates time-intensive image production tasks, allowing businesses to dynamically update their Web sites with personalized graphics for more effective communication.

AlterCast enables companies that conduct a large portion of their business online to keep pace with accelerated Web publishing cycles. Designers can use AlterCast to customize images and automatically replace text within graphics, resulting in the ability to quickly create personalized e-commerce experiences based on individual consumer preferences.

With support for open standards and APIs, AlterCast runs on major application servers such as Oracle9i Application Server, BEA WebLogic, IBM WebSphere, and iPlanet Application Server, and has attracted strong support from leading e-business and content management partners.

"The integration between Adobe AlterCast and Oracle9i Application Server allows businesses to develop and reliably support high-volume e-business applications with dynamic content such as personalization, commerce, and campaign management, which can change based on customer interests," said Thomas Kurian, vice president of development for Oracle9iAS at Oracle Corporation. "The combined power of AlterCast for dynamic imaging and Oracle9i Application Server -- the best, most complete Java 2 Enterprise Edition (J2EE) platform environment -- enables our customers to more readily build and deploy effective e-business applications, helping bring them closer to their customers."

"Our AlterCast solution automates the process of resizing and preparing news photos for publishing on our Web site," said Greg Anderson, senior systems analyst for The Seattle Times. "The feature-rich functionality of AlterCast allowed us to create a solution in less than one month. Better still, we have streamlined the process substantially and are leveraging the strong imaging capabilities of AlterCast to ensure that the news photos on our Web site are the highest possible quality."

Pricing and Availability

Adobe AlterCast is available immediately in North America through Adobe Authorized Resellers, VARs and system integrators. The estimated street price in the United States for AlterCast is $7,500 (U.S.) per CPU, with a maximum of $60,000 (U.S.) for eight or more CPUs. The free evaluation version of Adobe AlterCast can be downloaded from www.adobe.com/altercast.

About Adobe Systems Incorporated

Founded in 1982, Adobe Systems Incorporated (www.adobe.com) builds award-winning software solutions for network publishing, including Web, ePaper, print, video, wireless and broadband applications. Its graphic design, imaging, dynamic media and authoring tools enable customers to create, manage and deliver visually-rich, reliable content. Headquartered in San Jose, Calif., Adobe is the second-largest PC software company in the U.S., with annual revenues exceeding $1.2 billion.

Adobe, the Adobe logo, AlterCast, Illustrator and Photoshop are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. Oracle is a registered trademark and Oracle9i is a trademark or registered trademark of Oracle Corporation. All other trademarks are the property of their respective owners.