Adobe's Melissa Dyrdahl Named Best Marketing Executive by the 2004 American Business Awards.Business Editors/High-Tech Writers SAN JOSE San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif.--(BUSINESS WIRE)--May 13, 2004 Adobe Systems Adobe Systems Incorporated (pronounced a-DOE-bee IPA: /əˈdoʊbiː/) (NASDAQ: ADBE) (LSE: ABS) is an American computer software company headquartered in San Jose, California, USA. Incorporated (Nasdaq:ADBE ADBE Adobe Systems, Inc. (stock symbol) ) today announced that Melissa Dyrdahl, senior vice president of corporate marketing and communications, was awarded a Stevie(TM) Award for Best Marketing Executive from the 2004 American Business Awards. The award was presented earlier this week in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of . Hailed as "the business world's own Oscars" by the New York Post The New York Post is the 13th-oldest newspaper published in the United States and the oldest to have been published continually as a daily.[3] Since 1976, it has been owned by Australian-born billionaire Rupert Murdoch's News Corporation and is one of the 10 (September 22, 2002), the American Business Awards are the first national, all encompassing business awards program honoring great performance in the workplace. Dyrdahl, who has worked for Adobe for almost ten years, garnered the award for her work in helping transform Adobe's legendary software brand. Dyrdahl's marketing organization has refreshed Adobe's connection to its traditional creative professional audience through advertising and redesigned product packaging while successfully pushing Adobe into the new territory of consumers and corporate enterprises. Of particular note was the work done by Dyrdahl and her team to define Adobe's brand for the enterprise and government audience, a rapidly growing segment of Adobe's business, through marketing the Intelligent Document Platform solutions. Nicknamed the Stevies for the Greek word "crowned," the awards were presented during ceremonies at the Sheraton New York Hotel & Towers in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . The ceremonies were hosted by CNNfn personalities Rhonda Schaffler and Ali Velshi Ali Velshi is a television journalist best known for his work on CNN. Born and raised in Toronto, Ontario, Canada, he is the son of Murad Velshi, a business owner first in Africa and then in Canada, and the first Indian-Canadian elected to the Legislative Assembly of Ontario. , videocast live on the Internet and broadcast nationwide on radio. Finalists for the award included marketing executives from companies such as Nextel Communications Nextel Communications, styled NEXTEL, (Former NASDAQ: NXTL) which is now known as the Sprint Nextel Corporation was a telecommunications firm based in the United States. Known for providing a nation-wide mobile communications system. , SAS (1) (SAS Institute Inc., Cary, NC, www.sas.com) A software company that specializes in data warehousing and decision support software based on the SAS System. Founded in 1976, SAS is one of the world's largest privately held software companies. See SAS System. and others. In accepting the Stevie, Dyrdahl said, "Adobe has always stood for the highest fidelity communications, and evolving that value message for new markets has been very exciting. This award represents the work of a large team of people who have helped both re-position and introduce Adobe Systems to crucial customer groups." More than 100 Stevies were presented in more than 40 categories including best overall company, best executive, best new product or service and best corporate Web site. Some 800 nominations from companies of all sizes and in virtually every industry were submitted for consideration. The board of judges for the award included business luminaries such as Rich Karlgaard Rich Karlgaard is publisher of Forbes magazine since July 1, 1998. Before that, he was editor of Forbes ASAP. A native of Bismarck, North Dakota, he graduated from Stanford University, with a B.A. in Political Science. , publisher of Forbes; Bruce Nelson, chairman & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Office Depot; marketing gurus Don Peppers and Martha Rogers, author and business guru Tom Peters; Anthony Robbins, Chairman & CEO of The Anthony Robbins Companies; Drew Schutte, publisher of Wired Magazine; Jeffrey Tarr, president of Hoover's Inc.; and Donald Trump, chairman, president and CEO of The Trump Organization. About The Stevie Awards Hailed as "the business world's own Oscars" by the New York Post (September 22, 2002), Stevie Awards are conferred in two programs: The American Business Awards and The International Business Awards. Honoring companies of all types and sizes and the people behind them, the Stevies recognize outstanding leadership, innovation, perseverance, creativity, teamwork, and integrity through more than 40 categories. The program is overseen by a Board of Distinguished Judges & Advisors, which includes leading business executive, authors, and academics. Sponsors of The 2004 American Business Awards include the BusinessTalkRadio Network, Digipict, Hoover's Online, Inc. Magazine, Miller Heiman, the Professional Society for Sales & Marketing Training, Selling Power Magazine, Speedera Networks, Ultimate Software, Webcast in a Box, and Wired Magazine. About Adobe Systems Incorporated Adobe helps people and businesses communicate better through its world-leading digital imaging, design and document technology platforms for consumers, creative professionals and enterprises. Adobe's revenue in its last fiscal year exceeded $1.2 billion. For more information about Adobe, visit www.adobe.com. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners. |
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