Adnec to host SIAL Middle East.

SIAL, one of the world's largest food events, will host its Middle East show at the Abu Dhabi National Exhibition Centre from 15 to 17 November 2010, marking the entry of the SIAL brand in the Middle East. Created in 1964, the flagship SIAL exhibition takes place every two years. The last edition of SIAL in Paris in 2008 occupied 215,000 sq m of exhibit space and received 147,860 visitors from 185 countries. Its global footprint extends across the world with Paris, Shanghai, Montreal and Buenos Aires, and now Abu Dhabi, as host cities. Together, the events hosted globally under the SIAL umbrella attract 9,300 exhibitors from more than 100 countries, and more than 216,000 visitors from 200 countries. Some19 product sectors and food industries are represented at the exhibition including beverages, cured meats, preserved foods, gourmet foods, fruit and vegetables, organic foods, health products and dairy and egg products. SIAL ME 2010 is being organised in the region by Turret Middle East. The ME event will include halal foods in its range of sectors. The organisers have estimated that 250 to 300 exhibitors will attend along with some 4,500 visitors. Paul Vincent, marketing director, Abu Dhabi National Exhibitions Company, commented that SIAL ME would be an excellent new addition to the portfolio of global events that have found a home with Adnec in Abu Dhabi. He said Adnec was proud to be associated with SIAL as it had a history dating back nearly 50 years and is one of the oldest and largest food sector events in the world.

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