Admixture Makes the Most Out of Small Spaces.

New Online Advertising Network Reaches Target Audiences Faster and with More Frequency

PHILADELPHIA -- Say goodbye to your preconceived ideas of direct marketing. A new online service is reaching minority markets in a whole new way. In the past, if you wanted to advertise to Hispanic, Asian, African American, or Gay and Lesbian audiences your work would be cut out for you. Careful research and multiple negotiations would be required. Now Admixture, a Philadelphia-based online advertising group has a new model to reduce advertisers' planning and research time, and to maximize ad exposure to select audiences.

Admixture is the leading website representation company and online ad network for ethnic and lifestyle demographics. It provides solutions for advertisers targeting ethnic and lifestyle demographics online, including underserved channels. Advertisers use Admixture's network to access these markets through many different website publishers with only one media buy. Admixture's high quality network provides ad placements that are spread across a large number of websites yet carefully targeted to these desirable audiences.

Clients across multiple industries agree that the Admixture model makes for better business. "Admixture always gives us ready access to websites targeting our Hispanic audience while being responsive and providing excellent customer service," said JosE[umlaut] Manuel Montenegro, Director of Account Management at Focus Multimedia.

Admixture makes the most of an advertiser's budget with payment options including CPM, CPC, CPL and CPA, in addition to other innovative pricing arrangements that enable advertisers to maximize return on investment. Regardless of which payment method an advertiser uses, it pays only for the objective it is looking to achieve. In branding campaigns, this means paying only for the impressions that are run, while in direct response campaigns, the advertiser pays for each acquisition.

Admixture's targeting technology serves ads where they are most likely to perform well. Campaigns are constantly monitored and optimized so that placements generating the best results are the ones that run most often. Additionally, Admixture's channels can be customized according to the specific needs of advertisers, including site-specific, and sub-channel placements. The Admixture network supports all IAB ad units and rich media.

Admixture has strong relationships with a broad number of website publishers in its demographic markets. In each demographic, Admixture works with a group of high-quality websites on a regular basis and is continually adding new websites as good prospects are identified and qualified. "We work with only quality publishers to ensure that the Admixture Network delivers prime website impressions," says Danny Allen, President of Admixture Inc. "This means that our advertisers get the best value for their investment which ultimately benefits all of our publishers."

For further information about Admixture, its services and network go to www.admixturenetwork.com or call [phone].