Adlink and Visible World Unite in Partnership; Complimentary Technologies Offer Dynamic Customized TV Commercials to the Los Angeles Market.Business Editors Cable 2002 NEW ORLEANS--(BUSINESS WIRE)--May 6, 2002 Adlink, the nation's leading digital cable interconnect, and Visible World, creators of mass customized TV technology, announced their partnership today at NCTA NCTA National Cable & Telecommunications Association (fka National Cable Television Association) NCTA National Cable Television Association (now the National Cable & Telecommunications Association) Cable 2002, offering their clients customized advertising in the Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. DMA (1) (Digital Media Adapter) See digital media hub. (2) (Document Management Alliance) A specification that provides a common interface for accessing and searching document databases. . This partnership will join Visible World's unique ability to assemble thousands of ads with multiple creative components and Adlink's Adcopy(TM) product, which allows advertisers to segment the Los Angeles market by sales data, income data or other sub-DMA criteria. This enables advertisers to send more relevant messages targeted to specific consumers. This partnership creates an end-to-end solution (jargon) end-to-end solution - (E2ES) A term that suggests that the supplier of an application program or system will provide all the hardware and/or software components and resouces to meet the customer's requirement and no other supplier need be involved. Compare: turn-key solution. for dynamic customized, targeted advertising in Los Angeles, including tools, services and distribution. For the first time ever, advertisers can easily customize their messages to a major media market, such as Los Angeles, through Visible World's creation and production software and Adlink's digital ad delivery system. This end product optimizes a commercial's relevance and creates more effective advertising. Adlink sells regional advertising on 44 cable networks targeting nearly 3.5 million homes in Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, . In 1995 they developed a marketing technology called Adcopy(TM), enabling advertisers to run different commercials simultaneously to up to 75 different sub-sections of the Los Angeles market. For example, a father of three in Beverly Hills Beverly Hills, city (1990 pop. 31,971), Los Angeles co., S Calif., completely surrounded by the city of Los Angeles; inc. 1914. The largely residential city is home to many motion-picture and television personalities. watching "The Daily Show" on Comedy Central might see a commercial for a Silverado, while a single male in Hollywood sees a commercial for a Cavalier." Visible World's storyboarding and postproduction post·pro·duc·tion n. A final stage in the production of a film or a television program, occurring after the action has been filmed or videotaped and typically involving editing and the addition of soundtracks. tools and services enable ad agencies to effectively prepare and produce multiple messages for customer segments and households based on geo-demographic consumer data. In addition, it provides them with a new method to dynamically update their ad messages (including video, audio and titling components) on a daily basis. Visible World's software can assemble thousands of ads with different video, text, graphics, music and language tracks. This enables advertisers to customize the ad's content to a specific audience. "We are very excited about working with Adlink to take our mass customized video technology and combining it with their power to target the unique audiences of Los Angeles," said Seth Haberman, Founder and President, Visible World. "This represents the beginning of a shift in bringing information and data-intensive marketing practices to the most powerful medium of television." "Adlink has been successfully segmenting and targeting audiences in the Los Angeles DMA with Adcopy(TM) since 1995. Visible World's ability to dynamically customize audio and video not only compliments our distribution abilities, they take them to the next level," says Pal Flagg, Vice President of New Business Development and Client Services at Adlink. About Adlink Adlink makes buying spot TV in LA a simple one-stop, one-shop process through the power of Targeted TV(TM). Advertisers are able to target and reach nearly 3.5 million households on 44 cable networks, with one tape and one buy. More than 400 top national and regional advertisers including General Motors/Chevrolet, McDonald's, Coors Brewing Company and The Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966) Disney, Walter Elias Disney Co. use Adlink to reach current and prospective customers. Adlink's equity partners include some of the nation's leading cable and telecommunications companies See telecom company. : Adelphia Media Services, AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Time Warner, AT&T Media Services, Charter Communications Charter Communications NASDAQ: CHTR is an American company providing cable television, high-speed Internet, and telephone services to more than 5.7 million customers in 29 states. It is the third-largest publicly traded cable operator in the U.S. , and Cox Cable Communications. About Adtag(TM) and Adcopy(TM) Adlink created and launched their segmentation products, Adtag(TM) and Adcopy(TM), for the Los Angeles DMA in 1995. These products allow advertisers to break down the market into sub-sections enabling them to send specific messages to specific audiences within the DMA. When an advertiser purchases a schedule with Adlink, they have the option to employ either product to better target their message. After an unprecedented agreement between interconnects, Adlink, of Los Angeles, has licensed Adtag(TM) and Adcopy(TM) to the New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Interconnect making these products available in the country's top two television markets. Adtag(TM) A television spot with different tags for different locations primarily used for retail support. Adcopy(TM) A television spot with different creative for different areas primarily used for brand support. About Visible World Visible World is a new media service provider uniting both creativity and technology to change the way television commercials are produced and distributed. Known as "addressable Reachable. When something is addressable, it can be identified and manipulated independently of its surroundings. For example, screen pixels and RAM memory are addressable. Each of the screen's picture elements can be individually turned on and off, and each of the memory's bytes can be advertising," the patented services from Visible World enable advertisers and their agencies to deliver the most relevant television content to individual viewers and increase media efficiency. Through "dynamic ad creation," all creative components of a television ad such as video, music, voiceover, copy and titles can be instantaneously versioned or customized as the actual video product is delivered to a person's TV set. The elements can also be dynamically updated based on supply-side data or market conditions. Thousands of versions of a single commercial are "digitally delivered" and targeted to different households simultaneously. The ads are not interactive and do not disrupt the customary viewing experience. Visible World was founded in February 2000. Its backers include advertising and financial giants such as WPP Group WPP Group plc (LSE: WPP) (NASDAQ: WPPGY), based in London, United Kingdom, is one of the world's largest communications services groups (and one of the big six advertising holding companies, the others being Omnicom, Interpublic, Publicis, Dentsu and Havas) employing , Grey Advertising Ventures, Reuters, Waterview Partners, Fleck TIME Funds, Leucadia National Leucadia National Corporation (traded on the New York Stock Exchange as LUK) is a holding company that, through its subsidiaries, engages in mining & drilling services, telecommunications, healthcare services, manufacturing, banking and lending, real estate, and winery businesses Corporation and other distinguished investors. More information at www.visibleworld.com. |
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