Adlink Announces Sales Strategy to Target Latino Viewers; Nation's Leading Interconnect Provides New Opportunities for Advertisers to Target Latino Market.Business/Entertainment Editors LOS ANGELES--(BUSINESS WIRE)--June 5, 2000 Adlink, the nation's leading interconnect, has furthered its commitment to advertisers by giving them a new opportunity to directly target the 6.3 million Latinos living in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. . Adlink has created an internal Latino division and has added two Latino-popular cable networks -- Galavision and Fox Sports World Sports World are a British sports Retailer, formerly called Sports Soccer. Founded in the late 1970's by former county squash coach Mike Ashley, the group Sports World International is now the UK's largest retailer of sports clothing and accessories. Espanol -- to its roster of 40 cable networks. Adlink's new Latino division includes sales, promotions and production personnel, allowing the company to provide its clients with Spanish language Spanish language, member of the Romance group of the Italic subfamily of the Indo-European family of languages (see Romance languages). The official language of Spain and 19 Latin American nations, Spanish is spoken as a first language by about 330 million persons translation, voiceovers and creative and promotional support. "Until now, advertisers have struggled to communicate with the enormous Latino population in Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, ," said Hank Oster, Adlink executive vice president and general manager. "Adlink has committed the resources and personnel to make reaching Latinos in Los Angeles easier for advertisers. For the first time in this market, Adlink can bring upscale Latino homes to advertisers." The Latino population in Los Angeles accounts for $57 billion in buying power Buying Power The money an investor has available to buy securities. In a margin account, the buying power is the total cash held in the brokerage account plus maximum margin available. Also referred to as "Excess Equity. and represents 20 percent of the entire U.S. Latino population. The total buying power of Latinos in the U.S. is $273 billion. Reaching those Latinos in Los Angeles is best done via cable television. According to the Los Angeles Nielsen Latino Sample, May 1999, clustering Galavision and Fox Sports World Espanol with other networks having high Latino viewership yields a total of 20.4 primetime Latino household rating points. The other networks are Nickelodeon, The Cartoon Network, MTV MTV in full Music Television U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business. , Fox Sports West, USA Network, The Discovery Channel, Lifetime, The Learning Channel, TBS, ESPN ESPN Entertainment and Sports Programming Network and A&E. About Adlink Adlink makes buying spot cable advertising a simple one-stop process. Advertisers provide one tape, sign one contract and receive one invoice to reach more than 3.3 million cable households in the entire Southern California market. More than 300 top national and regional advertisers, including Bolt.com, General Motors/Chevrolet, Jobs.com, Kraft, Macy's, McDonald's, Mercedes-Benz and The Walt Disney Co., use Adlink to reach their current and prospective customers. Adlink's equity partners include some of the nation's leading cable and telecommunications companies: Adelphia Communications, Charter Communications, Comcast Cablevision, Cox Cable Communications, MediaOne and Time Warner Cable This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. . For more information, visit Adlink online at www.adlink.com. |
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