Adlink, Greenfield Online Form Strategic Partnership; Partnership Will Provide Insights Into Los Angeles Cable & Interactive Media Marketplace.Business Editors LOS ANGELES--(BUSINESS WIRE)--April 24, 2000 Adlink, the nation's first and largest digital interconnect, today announced that it has formed a strategic partnership with Greenfield Online Inc., a full-service online marketing research company that specializes in using the Internet to conduct its studies. The alliance allows both companies to support advertisers with a package of research and marketing services pertaining per·tain intr.v. per·tained, per·tain·ing, per·tains 1. To have reference; relate: evidence that pertains to the accident. 2. to the online activities of cable viewers in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. . "Aligning with Greenfield reinforces Adlink's ongoing commitment to our clients to be a leading-edge provider of local market information about Los Angeles," said Charlie Thurston, Adlink president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "This alliance, between a cable interconnect and a market research company, is the first of its kind and promises to be extremely valuable to advertisers. Greenfield Online's research will allow us to better understand the behavior of online audiences in L.A. -- audiences we know also subscribe to Verb 1. subscribe to - receive or obtain regularly; "We take the Times every day" subscribe, take buy, purchase - obtain by purchase; acquire by means of a financial transaction; "The family purchased a new car"; "The conglomerate acquired a new company"; cable television." "As advertisers seek to find markets that are leading the move to TV-Internet convergence, this alliance with Adlink will become increasingly more important," said Brin Bell, Greenfield Online senior vice president for business development. "Cable households who are also online in the extended Los Angeles market are similar to those across the rest of the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . But from our research, these viewers appear to be somewhat more experienced and comfortable online, and therefore are an important market for a variety of dot.com advertisers, particularly in the areas of music and entertainment," Bell added. One of the key aspects of the alliance will be the development of the "Digital Coast Index," which will provide insights on the cable and interactive media marketplace in Los Angeles. The two companies will also co-market services within the advertising and marketing community and have reciprocal access to each other's unique strategic assets. About Adlink Adlink makes buying spot cable advertising a simple one-stop process. Advertisers provide one tape, sign one contract and receive one invoice to reach more than 3.3 million cable households in the entire Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, cable market. More than 300 top national and regional advertisers, including AirTouch Cellular, Bolt.com, General Motors/Chevrolet, Jobs.com, Juno.com, Kraft, Macy's, McDonald's, Mercedes-Benz and The Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966) Disney, Walter Elias Disney Co., use Adlink to reach their current and prospective customers. Adlink's equity partners include some of the nation's leading cable and telecommunications companies: Adelphia Communications, Charter Communications Charter Communications NASDAQ: CHTR is an American company providing cable television, high-speed Internet, and telephone services to more than 5.7 million customers in 29 states. It is the third-largest publicly traded cable operator in the U.S. , Comcast Cablevision, Cox Cable Communications, MediaOne and Time Warner Cable This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. . For more information, visit Adlink online at www.adlink.com About Greenfield Online Greenfield Online is a totally Internet-enabled, full-service marketing research provider. The company's core business is to conduct custom consumer and business-to-business online studies that are faster, better and richer than traditional marketing research. The company's Digital Consumer(TM) tracking studies examine e-commerce subjects and important vertical markets. Incorporated in 1995, Greenfield Online has headquarters in Wilton, Conn., with a satellite office in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden . For additional information about Greenfield Online and its services, call Gail Janensch at 203/846-5720 or visit the company's Web site at www.greenfield.com. |
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