AditAll Launches End-to-End Video Ad Development Platform and Ad Placement Service.Content Providers, Producers and Adservers Collaborate Within the AditAll Community to Significantly Reduce the Overall Cost of Creating and Distributing Video Advertising Online NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- For many brands, the use of online video advertising in the overall media mix is becoming increasingly popular. This is supported by a recent statistic statistic, n a value or number that describes a series of quantitative observations or measures; a value calculated from a sample. statistic a numerical value calculated from a number of observations in order to summarize them. from eMarketer that reveals spending in online video advertising will increase by 89% in 2007 to $775 million. The cost to create these ads is often prohibitive pro·hib·i·tive also pro·hib·i·to·ry adj. 1. Prohibiting; forbidding: took prohibitive measures. 2. for businesses and has kept them away from this compelling form of advertising. Traditionally, the cost of creating a video ad can often exceed $50,000 (not including placement costs). A new service launched today by AditAll will change the process and cost structure of developing and distributing video ads. The system also opens up a new distribution channel for video and audio content producers and developers. AditAll is the developer of an Internet-based, patent pending platform for the creation, customization and distribution of video ads. This service is one of the first of its kind and gives businesses the ability to create professional quality video ads at a cost that is significantly lower than traditional production methods. Average costs for an AditAll video ad range from $300-$700, including ownership rights. "By consolidating creative resources and providing a real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example. tool for the creation and distribution of video ads AditAll can offer its services for significantly less money than traditional production and distribution methods. In addition, the service provides producers with a showcase for their editing talents and an additional distribution outlet," said Rodger Wells, Vice President of Marketing and Business Development for AditAll. "AditAll has partnered with some of the leading video and audio content providers in the world. Collectively, these relationships along with this revolutionary new service will simplify the creation and distribution process, opening video advertising to a whole new audience of potential advertisers." Video ads are created by advertisers through AditAll's proprietary three-step process. 1. An advertiser ad·ver·tise v. ad·ver·tised, ad·ver·tis·ing, ad·ver·tis·es v.tr. 1. To make public announcement of, especially to proclaim the qualities or advantages of (a product or business) so as to increase selects a video clip A short video presentation. for customization from AditAll's catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. of video assets. 2. Once the clip has been selected it can be customized with soundtracks, audio, narration and graphics. 3. Payment and rights documentation are completed and the video ad is downloaded or routed through AditAll's distribution system for placement. In addition to the mixer mixer, either of two electronic devices in which two or more signals are combined. In the type of mixer used in radio receivers, radar receivers, and similar systems, a signal is translated upward or downward in frequency. , one of the key features the system will offer Advertisers is the ability to post requests for specific video and audio clip needs. When a Producer sees a need they can meet, they can create the desired clip and post it within the AditAll site for an advertiser to review and potentially purchase. This is one of the first marketplaces where businesses can have custom video ads developed to their specific needs as well as a place where Producers can find active job requests. Instead of just making great clips Great Clips is a major hair salon chain in the United States and Canada, founded in Minneapolis in 1982 and run primarily through franchisees. The company grew rapidly during the 1990s and 2000s, from 150 franchised salons in 1988 to 1000 by 1997[1] that Advertisers can purchase, Producers can make great clips that they know Advertisers want today. The feature gives Producers more detail on what an Advertiser needs and is interested in purchasing for use within an ad. This makes it easier for Producers to promote specific clips and ultimately make more money. Through the company's partnership with key content providers, the AditAll community will be immediately populated pop·u·late tr.v. pop·u·lat·ed, pop·u·lat·ing, pop·u·lates 1. To supply with inhabitants, as by colonization; people. 2. with thousands of video and audio clips. Producers can become members of the AditAll community and edit these clips into video ad templates. AditAll approved Producers make money when an advertiser uses their edited templates. AditAll was created when Aviad Segal, a veteran of many highly successful Israeli internet companies, teamed up with serial entrepreneur Serial entrepreneur Business person that successfully starts (does not kill) a number of different businesses. Avraham Kadar, M.D. As co-founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Dr. Kadar stated, "I immediately saw the value. The potential for a disruptive technology A new technology that has a serious impact on the status quo and changes the way people have been dealing with something, perhaps for decades. Music CDs all but wiped out the phonograph industry within a few years, and digital cameras are destined to eliminate the film industry. that addresses a market this large is incredible. The effect this could have on advertising as we know it is tremendous." About AditAll AditAll is the developer of an Internet-based, patent pending platform for the creation, customization and distribution of video ads. This service is one of the first of its kind and provides its users with a community hub where small and mid-sized businesses, content providers and producers collaborate to create and distribute video ads. The tools within the AditAll community include video and audio libraries populated by producers, a mixer that allows community members to create and customize ads with logos, graphics, text, narration, etc. and distribution services that simplify the ad placement process. For more information log on to www.aditall.com. |
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