Adify CEO to Speak at Top Advertising Industry Conferences.Internet Advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. Pioneer Larry Braitman to Speak at Leading Online Media Events About Next-Generation Advertising Networks SAN BRUNO San Bruno (săn br  `nō), city (1990 pop. 38,961), San Mateo co., W Calif., a suburb on San Francisco Bay; inc. 1914. There is light manufacturing and petroleum refining. , Calif. -- Adify Corporation today announced that CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Larry Braitman has been invited to participate in the AlwaysOn Media conference later this month in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. as well as the VentureWire WebVentures conference in San Bruno, Calif. in March. At the AlwaysOn Media conference, Braitman will be joined by a host of executives from other leading media companies to focus on the disruptive forces within the branding, marketing, advertising and PR industries. He will open the AlwaysOn event on January 29 on a panel entitled "Are There Chinks in Google's Advertising Armor?" and moderated by MarketWatch's Bambi Francisco Bambi Francisco is a former syndicated columnist and correspondent for Dow Jones MarketWatch. She covered Internet trends and investments across the public and private sectors. Her newsletter subscriber base reached more than 400,000 subscribers. . The panel will discuss potentially disruptive approaches to online advertising that are laying the groundwork for the next wave of growth and competition. In a separate release today, Adify also announced that it was selected as part of the AlwaysOn Media 100, a list of the top 100 private companies making a difference in how media is created, distributed and consumed in the digital age. Sponsored by Dow Jones Dow Jones the best known of several U.S. indexes of movements in price on Wall Street. [Am. Hist.: Payton, 202] See : Finance , the VentureWire WebVentures conference will explore how this generation's Web ventures can become profitable and stay successful through innovative advertising strategies. For more information, visit: http://webventures.dowjones.com/. At the event, Braitman will discuss Adify's advertising and services platform, which provides entrepreneurs, advertisers and publishers of all sizes the infrastructure and tools for creating customized online advertising networks. Using Adify's Build Your Own Network[TM] offering, network builders can define, assemble, merchandize and manage new, highly targeted advertising networks within weeks, incurring little or no upfront cost. "The growth and dynamism of the Internet's 'long tail' has created a great opportunity to redefine Verb 1. redefine - give a new or different definition to; "She redefined his duties" define, delimit, delimitate, delineate, specify - determine the essential quality of 2. online advertising and develop new models that deliver greater value to advertisers and publishers," Braitman said. "By aggregating high-quality content from niche, vertical communities to create new networks, we can increase the revenue opportunities for publishers while delivering advertisers an entirely new way to reach elusive, segmented online audiences." In November, Braitman was one of a dozen startup CEOs selected to present at the Web 2.0 Summit Launch Pad in November in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , and also spoke at the Digital Hollywood conference last October in Santa Monica Santa Monica (săn`tə mŏn`ĭkə), city (1990 pop. 86,905), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1886. Tourism and retailing are important, and the city has motion-picture, biotechnology, and software industries. , Calif. He is widely quoted on the evolution of Internet advertising and emerging media models in business and advertising publications. About Adify Adify was founded in 2005 by Internet advertising pioneers from Flycast Communications, one of the original online ad networks. Adify's mission is to empower online publishers to sell advertising through a variety of new channels, including self-service storefronts, vertical networks and open marketplaces. Adify is based in San Bruno, Calif. and funded by Venrock Associates. |
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