Adexa and BroadVision Announce Strategic Alliance To Develop Supply Chain Exchanges.

Business Editors

LOS ANGELES--(BUSINESS WIRE)--Aug. 4, 2000

Integration of Adexa's iCollaboration with BroadVision One-To-One

to Deliver Collaborative Planning for B2B Trading Exchanges

Adexa, Inc., a leading provider of collaborative planning solutions critical to e-business, today announced a strategic alliance with BroadVision, Inc. (NASDAQ:BVSN), a leading worldwide supplier of personalized e-business applications. This alliance will focus on efforts to jointly develop B2B trading exchanges for direct material purchasing that support collaborative planning between customers and suppliers. The companies will integrate Adexa's collaborative planning solution, iCollaboration, with the BroadVision One-To-One Business suite of applications including BroadVision MarketMaker (TM) and BroadVision Procurement (TM).

Most of today's exchanges fail to address the collaborative nature of direct material purchasing. These exchanges primarily act as transaction engines connecting buyers and suppliers. The Adexa and BroadVision public and private exchange offerings will address both the transaction and the collaborative supply chain planning aspects of direct material purchasing.

The Adexa and BroadVision private exchange solution is designed to enable enterprises to more profitably transact and collaborate with multiple customers and suppliers either directly or through one or more public exchanges. The Adexa/BroadVision exchange offerings deliver broad interoperability with established supplier networks by supporting B2B data exchange protocol standards. The proposed exchange solution leverages Adexa and BroadVision's scalable component technology to create trading communities that can grow while delivering consistent levels of service and responsiveness.

"The alliance with BroadVision gives Adexa an opportunity to provide off-the-shelf solutions, such as enabling customers with access to their e-business solutions from anywhere, including mobile wireless access," said Dr. K. Cyrus Hadavi, president and CEO of Adexa, Inc. "At the same time, Adexa's iCollaboration will enable collaborative planning while enhancing BroadVision One-To-One software order promising and event-driven capabilities."

Adexa will resell BroadVision One-To-One (with additional plans to develop) portals for customers and suppliers that provide comprehensive life-cycle management functionality from an order and supply standpoint.

"This is a natural progression for BroadVision One-To-One applications, which are already renowned for enabling customer self-service and e-commerce," said Gino Padua, Vice President and General Manager Worldwide Global Alliances for BroadVision, Inc. "Adexa's iCollaboration strengthens our offerings by providing intelligence and planning functionality to key industry segments like high technology and automotive where in-depth collaboration is an absolute requirement to provide accurate and compelling e-business solutions."

About Adexa

Headquartered in Los Angeles with sales and support offices worldwide, Adexa, Inc. (formerly Paragon Management Systems) is a leading provider of collaborative commerce solutions critical to e-business. Adexa's collaborative planning solution, iCollaboration, enables companies and trading exchanges to intelligently collaborate with trading partners via the Internet, improving profitability and customer responsiveness. Adexa's software and professional services enhance the value of enterprise applications and reflect the company's unmatched understanding of, and experience in solving, the unique business needs of its customers. iCollaboration is used by leading companies around the world, including General Motors, Hitachi, UMC Group, Milliken and Company, Xerox, Rowe Furniture, Lucent Technologies, Philips Components and Toshiba. To learn more about Adexa and its solutions, please visit www.adexa.com.

About BroadVision

BroadVision (Nasdaq:BVSN, Neuer Markt:BDN) develops and delivers an integrated suite of packaged applications for web and wireless deployment. Global enterprises use these applications to become more competitive and profitable by establishing and sustaining high-yield interactions and transactions with customers, suppliers and employees. BroadVision--founded in 1993, public since 1996, profitable since 1998- -has over 1,000 customers throughout the world. IDC ranks BroadVision as the world's leading provider of e-commerce software applications (International Data Corp., E-Commerce Software Applications Market Forecast and Analysis, 2000-2004). BroadVision is headquartered in Redwood City, California, and offers its products and related consulting, education, and support services in more than 34 countries. BroadVision can be reached at 650.261.5100 or [e-mail].