Adexa Selects ZIGZAG Marketing For Best-in-Class Product Management Practices.Business Editors ATLANTA--(BUSINESS WIRE)--Jan. 28, 2003 ZIGZAG Marketing today announced that Adexa selected ZIGZAG's training programs and coaching services to kick off an implementation initiative centered on best-in-class See best-of-class. product management practices. Adexa delivers solutions that synchronize See synchronization. corporate planning with operations planning and execution, to ensure assets are utilized to achieve strategic objectives. ZIGZAG Marketing offers a product management and product marketing framework that it delivers through a combination of training and coaching. ZIGZAG Marketing's framework is a 10-step process that helps software companies reduce the time it takes to plan, deliver, and market new product releases. "There are a number of things we can improve upon so that our value message, marketing programs, sales efforts, and products are aligned, and product management is the key to making this initiative successful," said Darryl Darryl is a common English name from Old English and Old French origin, generally used for males, but also can be the name of a female. It was used since the time of the Norman Saxon invasion of England. Praill, senior vice president of marketing for Adexa. "ZIGZAG Marketing's approach is ideal because they not only help us develop great skills through their training programs but they continue to transfer knowledge by coaching us through the implementation such that our people are learning through real world experiences." ZIGZAG Marketing delivered an executive training session whereby its product management framework was shared with the Adexa senior executive team, illustrating the impact product management has across the entire organization. Following the training, an action plan was put in place to begin immediate adoption of ZIGZAG Marketing's product management framework across the company. "Adexa is strategic to our company because of their top down willingness to quickly adopt and implement our product management framework," explained ZIGZAG Marketing CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , John Mansour Mansour is a common male name in Arabic, which means victorious.
About ZIGZAG Marketing Through its training programs, coaching, and consulting services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.) service - work done by one person or group that benefits another; "budget separately for goods and services" ZIGZAG Marketing helps software companies accelerate growth through better product planning Product Planning is the ongoing process of identifying and articulating market requirements that define a product’s feature set. See also
Ceremonial building block, dated or otherwise inscribed, usually placed in an outer wall of a building to commemorate its dedication. Often the stone is hollowed out to contain newspapers, photographs, or other documents reflecting current customs, with a view to of its training and service offerings. (www.zigzagmarketing.com) |
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