Adero Selects Shandwick International as Public Relations Agency of Record.Business Editors BOSTON--(BUSINESS WIRE)--Dec. 22, 1999 Adero, Inc., a global provider of high-quality Internet content and application distribution services, announced that it has selected Shandwick International a division of International Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , a leading global high technology public relations agency, as its agency of record. Adero will partner with Shandwick International to develop and support programs for media relations, investor relations Investor relations The process by which the corporation communicates with its investors. and interactive public relations. "We're committed to making Adero the top global e-commerce service provider An organization that provides any combination of consulting, software and computer systems for e-commerce Web sites. ," said Al Fink Adero's Vice President of Marketing. "Shandwick is a strategic and aggressive global agency positioned to partner with us to give us the global PR presence we require." "We believe Adero is poised to emerge as one of the leaders in the new world of Internet e-commerce service providers," said Tony Sapienza, co-chair, of Shandwick's Technology Practice Group. "Shandwick is excited to be working with Adero to define this market space and raise awareness of the strategic insight, technical depth and creative talent which enables them to achieve superior business results for their clients." About Adero Founded in 1998, Adero provides a global turnkey service that enables companies to create a quick, consistent, and reliable Internet experience for online customers anywhere in the world. Adero's network of intelligent nodes and patent-pending GeoTraffic Manager(tm) technology allows companies to overcome the complexities of building and managing infrastructures in foreign markets, as well as to reap the benefits of improved Web site performance and custom-tailored content. Adero's network covers 100% and provides enhanced services to more than 97% of the world's Internet users. AderoWorld Service has 43 intelligent nodes in 28 countries, including Argentina, Australia, Brazil, Canada, China, Colombia, Finland, France, Germany, Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. , Israel, Italy, Japan, The Netherlands, Norway, Singapore, South Africa South Africa, Afrikaans Suid-Afrika, officially Republic of South Africa, republic (2005 est. pop. 44,344,000), 471,442 sq mi (1,221,037 sq km), S Africa. , Spain, Sweden, South Korea, Taiwan, the United Kingdom, and the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Adero, Inc., is a venture-funded company headquartered in Boston, Massachusetts “Boston” redirects here. For other uses, see Boston (disambiguation). Boston is the capital and most populous city of Massachusetts.[3] The largest city in New England, Boston is considered the unofficial economic and cultural center of the entire New , USA - www.adero.com. |
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