Adero, Inc. Chooses Hill, Holliday as Agency of Record.BOSTON--(BUSINESS WIRE)--Dec. 2, 1999-- Adero, Inc., which specializes in speeding the delivery of high-quality Internet content to anywhere in the world, announced today the selection of Hill, Holliday, Connors, Cosmopulos as its agency of record. Hill, Holliday will be responsible for all advertising services and developing brand standards and business-to-business marketing programs. The initial launch budget is valued at $5 million to be spent in the first quarter of 2000, with annual spending estimated at $15 to $20 million. "We are committed to making Adero the strategic partner that companies turn to when they want to globalize glob·al·ize tr.v. glob·al·ized, glob·al·iz·ing, glob·al·iz·es To make global or worldwide in scope or application. glob their businesses on the Web," said Lyza Bayard, Director of Marketing Communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales for Adero. "By partnering with Hill, Holliday, we get an agency that understands our business and can provide us with creative breakthrough work that spreads our message to customers everywhere." Last month, Adero, the truly global provider of Internet content and application distribution services, announced that it had raised $25 million in second-round funding to finance its next stage of growth. Venture investors include Spectrum Equity, Fidelity Ventures Fidelity Ventures is the venture capital arm of Fidelity Investments. Based in Boston and London, Fidelity Ventures invests in emerging technology companies in North America and Europe. , M/C M/C Machine (mechanical engineering) M/C Motorcycle M/C Miscarriage M/C Multiple Choice M/C Maitre de Cabine Venture Partners and Osborn Capital. "This is an exciting opportunity to work with an Internet company that has tremendous potential in the e-business economy. Adero supplies a backbone service for any company engaged in e-commerce. They're fast moving and have a clear vision of where they want to go," said Jean Manasian, Senior Vice President at Hill, Holliday. Hill, Holliday, owned by the Interpublic Group of Companies This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. Inc (NYSE NYSE See: New York Stock Exchange :IPG IPG Implantable pulse generator, see there ) and headquartered in Boston with an office in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , is a communications agency with expertise in general advertising, strategic consulting, relationship marketing, interactive consulting and exhibition services. Its roster of clients includes Fidelity Investments Fidelity Investments is a group of privately held companies in the financial services industry. It is made up by two independent but closely cooperating companies, Fidelity Management and Research Corporation (FMR Co. , John Hancock Financial Services, Priceline.com, Dunkin' Donuts and Marshalls. Hill, Holliday can be found on the Web at www.hhcc.com. Founded in 1998, Adero provides a global turnkey service that enables companies to create a rapid, consistent and reliable Internet experience for online customers anywhere in the world. AderoWorld (TM) Service is a cost-effective solution for global e-commerce companies, enabling rapid deployment of Web content, distributed applications and e-commerce services through the strategic placement of intelligent nodes in local markets around the world. Adero's network of intelligent nodes and patent-pending GeoTraffic (TM) Manager technology allow companies to overcome the complexities of building and managing infrastructures in foreign markets, as well as allow companies to reap the benefits of improved Web site performance and custom-tailored content. AderoWorld Service has over 40 intelligent nodes in 28 countries, including Argentina, Australia, Brazil, Canada, China, Colombia, Finland, France, Germany, Hong Kong, Israel, Italy, Japan, The Netherlands, Norway, Singapore, South Africa, Spain, Sweden, South Korea, Taiwan, the United Kingdom and the United States. Adero, Inc. is a venture-funded company headquartered in Boston, MA and can be found on the Web at www.adero.com. |
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