Aderans buys British wig and hairpiece maker.TOKYO, May 14 Kyodo Aderans Co., Japan's largest wig and hairpiece manufacturer, said Tuesday Tuesday: see week. it has purchased a full stake in Trend Hair Supplies Co. for 4.1 million pounds, or roughly 783 million yen. Aderans said it bought all 30,000 shares in the British wig and hairpiece maker through its subsidiary in the Netherlands Netherlands (nĕth`ərləndz), Du. Nederland or Koninkrijk der Nederlanden, officially Kingdom of the Netherlands, constitutional monarchy (2005 est. pop. 16,407,000), 15,963 sq mi (41,344 sq km), NW Europe. in a bid to boost its marketing strategy in Europe. The Aderans group currently sells about 65% of the products made by Trend Hair Supplies, Aderans said. Based in East Sussex East Sussex, county (1991 pop. 670,600), 693 sq mi (1,795 sq km), extreme SE England. It comprises seven administrative districts: Brighton, Eastbourne, Hastings, Hove, Lewes, Rother, and Wealden. The county, the seat of which is Lewes, borders the English Channel. , Trend Hair Supplies was set up in 1965, and has a staff of 19. It owns two shops, in London and Brighton, and also operates a mail-order service, supplying its products to some 400 clients, including retailers and wholesalers, in Britain. Its annual sales came to 2.53 million pounds in the year ended March 31, 2002. |
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