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Adera Acquires Danish Internet Consulting Firm Braendpunkt A/S.


Business Editors

STOCKHOLM, Sweden--(BUSINESS WIRE)--May 10, 2000

Through acquisition of Danish Braendpunkt, Adera strengthens its position as an e-business supplier in Denmark.

Braendpunkt works with Internet-based business solutions and design in the areas of e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. , online branding, communications and PR. The focus is on advisory services advisory services

advisory services provided to the public, in their capacity as owners and managers of animals, are an important part of veterinary science. They may be provided by government bureaux, by commercial companies who deal in pharmaceuticals or animals or animal
 and development of websites and extranets.

Braendpunkt has 12 employees with many years of experience in Internet development. The company's customers include Maersk, KMPG Consulting, Telia Mobil and Berlingske On Line.

"After the acquisition of Braendpunkt, Adera in Denmark will comprise 30 employees. Before year-end, we expect there will be 50 employees," says Jorgen Ericsson, Adera's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. .

"The integration between Braendpunkt and Adera Denmark provides us with a skilled and quality oriented o·ri·ent  
n.
1. Orient The countries of Asia, especially of eastern Asia.

2.
a. The luster characteristic of a pearl of high quality.

b. A pearl having exceptional luster.

3.
 team in Copenhagen that is well-equipped to handle the rapidly growing e-business market in Denmark," says Richard Tornblom, Senior Vice President of Adera and responsible for operations in Europe. "I also expect that the integration of the two companies will proceed very rapidly since the strategic and cultural orientations are so similar."

"During the past eight months we have received 12 acquisition offers," says Henrik A. Brink, Administrative Director at Braendpunkt, "but in the end we selected Adera since they have a clearly expressed European strategy, with a presence already established. Moreover, Adera has the same values and goals as we have with regards to developing e-business for our customers. Combined, we will build a strong unit in Denmark, with favorable fa·vor·a·ble  
adj.
1. Advantageous; helpful: favorable winds.

2. Encouraging; propitious: a favorable diagnosis.

3.
 prospects for further growth."

The purchase price of SEK SEK

In currencies, this is the abbreviation for the Swedish Krona.

Notes:
The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion.
 24 M was paid in Adera B shares and gives Adera a Group comprising 550 employees in seven countries.

Adera AB (publ) generates business value for customers by combining areas of expertise within its own organization critical for competing successfully in the new business logic: strategy/business development, marketing/communications and IT/Internet. Adera currently consists of 550 employees and has offices in Gothenburg, Stockholm, Ljungby and Varnamo - in Sweden - as well as Copenhagen, Oslo, London, Antwerp, Amsterdam, and Munich. Adera shares are listed on the O-List of the Stockholm Stock Exchange The Stockholm Stock Exchange (Swedish: Stockholmsbörsen) is a stock exchange located in Stockholm, Sweden. Founded in 1863 [1] it is the primary securities exchange of the Nordic Countries. .

For additional information, visit www.aderagroup.com or www.braendpunkt.dk

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Publication:Business Wire
Geographic Code:4EUSW
Date:May 10, 2000
Words:391
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