Adera + Nucleus Leads Icon Convergence with ASDA @t Home.Business Editors STOCKHOLM, Sweden--(BUSINESS WIRE)--Nov. 27, 2000 Digital business consultancy Adera + Nucleus nucleus, in physics nucleus, in physics, the extremely dense central core of an atom. The Nature of the Nucleus Composition , has set the standards for multi platform grocery shopping through the new user interface for the ASDA ASDA American Student Dental Association ASDA Australian Sports Drug Agency ASDA American Sleep Disorders Association ASDA American Stamp Dealers Association ASDA Australian Screen Directors' Association ASDA Accelerate-Stop Distance Available @t home shopping Home Shopping commonly refers to the electronic retailing / home shopping channels industry, which includes such billion dollar companies as HSN, QVC, eBay, ShopNBC, Buy.com, and Amazon.com. service. ASDA, owned by Wal-Mart the worlds largest retailer, tasked Adera + Nucleus with designing a complementary PC interface (www.asda.com) to enable customers, even those not familiar with the Internet, to carry out their weekly shop in under ten minutes. ASDA stands at the forefront of e-commerce and, looking to the future, wanted a solution that allowed the customer to order via their PC, phone or DTV (Digital TeleVision) Transmitting TV using digital signals. The major DTV standards are ATSC (North America), DVB (Europe) and ISDB (Japan). All three use MPEG-2 video compression and Dolby Digital audio compression. DVB and ISDB also include MPEG audio compression. using the same account; an iconography iconography (ī'kŏnŏg`rəfē) [Gr.,=image-drawing] or iconology [Gr.,=image-study], in art history, the study and interpretation of figural representations, either individual or symbolic, religious or secular; that would transfer across media - a 'digital Rosetta stone' was required. Adera + Nucleus focused on creating and conveying a distinct ASDA brand personality while paying particular attention to devising an iconography which would make the service self-explanatory to inexperienced in·ex·pe·ri·ence n. 1. Lack of experience. 2. Lack of the knowledge gained from experience. in users, as well as to colour-coding and innovative navigational devices to enable rapid product selection. To deliver the project on-brief, Adera + Nucleus carried out a sustained programme of end-user testing and internet grocery retail research to produce a best of breed solution by combining market leading practices. Studies concentrated on understanding user perceptions of and attitudes towards home grocery shopping and towards the ASDA brand in general, as well as tests to develop appropriate design solutions and functionality. The end goal was to produce a strongly user-centred application that relates and addresses directly the express needs and preferences of the user. The execution of this project saw Adera + Nucleus once again working very closely with Xpedior who is responsible for the web site build and integration with the ASDA @t home backend systems. The existing close relationship between the two companies, coupled with Adera + Nucleus' proven credentials CREDENTIALS, international law. The instruments which authorize and establish a public minister in his character with the state or prince to whom they are addressed. If the state or prince receive the minister, he can be received only in the quality attributed to him in his credentials. in BroadVision implementation, were major factors in the winning of the business. ASDA is the third largest grocery retailer in the UK and accounts for approximately 9% of the nation's total grocery spend. The ASDA @t home service will allow customers will be able to hop between the web, telephone and from early 2001, digital TV, when the service goes live on Open TV. Customers can even 'mix and match' between different ways of accessing ASDA @t home during an order and amend it up to 5pm on the day before delivery - a service no other UK retailer is able to offer. Peter Matthews Peter Matthews may refer to:
Adera AB (publ) generates business value for customers by combining areas of expertise critical for success based on the new business logic: strategy/business development, marketing/communications and IT/Internet. Adera currently consists of around 600 employees and has offices in Stockholm, Gothenburg, London, Amsterdam, Antwerp, Munich, Copenhagen, Malmoe, Oslo, Ljungby and Varnamo. Adera shares are listed on the O-List of the OM Stockholm Exchange, Attract 40. Founded as a UK-based corporate branding Corporate branding is the practice of using a company's name as a product brand name. It is an attempt to leverage corporate brand equity to create product brand recognition. It is a type of family branding or umbrella brand. consultancy in 1979 by owner Peter Matthews, over the past five years Nucleus has become increasingly focused on ebusiness strategy and the challenges of developing and managing brands in a digital world. The company offers all aspects of strategic branding and communications programmes in the telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. , financial, entertainment, travel and retailing sectors to clients such as Buhrmann, Unilever, UPC (Universal Product Code) The standard bar code printed on retail merchandise, which is administered by GS1 US, Brussels, Belgium and Lawrenceville, NJ (www.gs1.org). , Asda-Walmart, Thomson, Cable & Wireless and First Direct. Workgroup Technology are a team of established IT professionals providing a range of services from information management to web solution design and build. We specialise Verb 1. specialise - devote oneself to a special area of work; "She specializes in honey bees"; "This baker specializes in French bread" specialize in assisting organisations in business process improvements, managing change, undertaking business or technical innovation, or in launching new products and services. Workgroup Technology have established close working relationships with some of the biggest companies in the world and have built partnerships with market leaders in pharmaceuticals, merchant and investment banking, retailing, music and other industries. For more information, visit our website: www.aderagroup.com or www.nucleus.co.uk This information was brought to you by BIT http://www.bit.se The following files are available for download To receive a file transmitted over a network. In any communications session, "download" means receive, and "upload" means send. The download/upload often implies a big/little scenario, in which data is being downloaded from the "big" server into the "little" user's computer. : http://www.bit.se/bitonline/2000/11/27/20001127BIT00520/bit0001.doc http://www.bit.se/bitonline/2000/11/27/20001127BIT00520/bit0002.pdf |
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