AdeptMedia Widens Use of Targeted Marketing through Introduction of Comprehensive Channel Program.New Value-Added Reseller A value-added reseller (VAR) is a company that adds some feature(s) to an existing product(s), then resells it (usually to end-users) as an integrated product or complete "turn-key" solution. Partner Program Connects Agencies, Marketers, and Printers with Advanced Targeting and Variable Marketing Technology HUNTSVILLE, Ala ALA aminolevulinic acid. Ala alanine. ala (a´lah) pl. a´lae [L.] a winglike process. . -- AdeptMedia[TM] Corporation, a provider of innovative marketing solutions for the financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. and other industries, today announced the formation of its VAR Advantage Partner Community program to deliver the company's digital print and targeted marketing solutions to a broad set of businesses. The value-added reseller program is designed to accompany and enhance the current offerings of agencies, marketers, and printers, as well as other companies, by providing a business avenue to utilize AdeptMedia's revolutionary one-to-one marketing technology that efficiently brings more effective marketing campaigns to their customers. The cornerstone of AdeptMedia's program is the DeepTarget[TM] suite of products, which offer deep targeting for determining marketing relevance and variability in imagery and text for personalizing marketing messages, unlike traditional blanket marketing campaigns. Through the new program, AdeptMedia partners will benefit from the ability to produce marketing and digital print campaigns that effectively drive response and boost marketing ROI Marketing ROI is a related term to Return on Marketing Investment (ROMI) and is a measure of the effectiveness (see also marketing effectiveness) of various marketing activities. exponentially ex·po·nen·tial adj. 1. Of or relating to an exponent. 2. Mathematics a. Containing, involving, or expressed as an exponent. b. for their customers. Print Resources, a commercial printing, corporate communication, and strategic marketing service provider focused on financial institutions and located in Birmingham, AL, is a flagship member of the new program. (See separate release, Print Resources Signs on as Flagship Member of AdeptMedia's Value-Added Reseller Advantage Partner Community, Oct. 10, 2007.) Rocky Stewart, president of Print Resources, commented: "With its commitment to advancing marketing techniques and the structured training and support program to back up their technology, AdeptMedia adds considerable value to our business. AdeptMedia has provided us with an easy and effective way to expand our product and services portfolio and meet customer demand for creating marketing campaigns that yield improved tangible results." Besides innovative targeted marketing, resellers can also take advantage of the high-quality color digital printing offered by AdeptMedia. Using the Xerox iGen3, AdeptMedia delivers variable or static printing services for any quantity at affordable pricing and on short turnaround times (1) In batch processing, the time it takes to receive finished reports after submission of documents or files for processing. In an online environment, turnaround time is the same as response time. . AdeptMedia's program designates multiple levels of reseller An organization that sells hardware and software to the general public. Resellers purchase products from software publishers and hardware manufacturers. partnerships that feature varying benefits, including discounts, commissions, sales and implementation support, training, and marketing dependant on Adj. 1. dependant on - determined by conditions or circumstances that follow; "arms sales contingent on the approval of congress" contingent on, contingent upon, dependant upon, dependent on, dependent upon, depending on, contingent the partnership level. The program promotes a complementary relationship for maximizing value and profit for each of the partners. AdeptMedia programs are defined as several categories of resellers and referral partners including those that specialize spe·cial·ize v. 1. To limit one's profession to a particular specialty or subject area for study, research, or treatment. 2. To adapt to a particular function or environment. on digital printing solutions, software technology solutions, or a combination of the two. Resellers act as a complement and extension of the AdeptMedia sales force. "AdeptMedia solutions are designed to give businesses a way to connect with their customers on a personal level," said Preetha Pulusani, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of AdeptMedia. "We emphasize the relevance of the marketing offer and the personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. of the marketing message, giving better ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). in a productive solution. With the VAR program, we bring the advantages of AdeptMedia's pioneering approach for effective marketing to more businesses. This program is very much in line with our company's stated mission which is to deliver innovative marketing technology that enables marketing professionals to transform targeted touches into transactions." Companies interested in signing up as reseller or interested in more information should email sales@adeptmedia.com. For more information on AdeptMedia, call AdeptMedia at (888) 512-1099 or visit www.adeptmedia.com. About AdeptMedia Corporation AdeptMedia Corporation is a software technology company rapidly redefining targeted marketing. Through the use of DeepTarget marketing technology for online and digital print media, AdeptMedia is able to provide comprehensive messaging solutions for any-sized business. With anticipated significant growth in the online advertising and digital print industries, AdeptMedia is uniquely positioned for sustained success. For more information, visit www.adeptmedia.com AdeptMedia and DeepTarget are trademarks of AdeptMedia Corporation. Other brands and product names are registered trademarks or trademarks of their respective companies. |
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