AdeptMedia Uses Xerox iGen3 Digital Press to Help Meet Demand for Innovative, Targeted Marketing Solutions.HUNTSVILLE, Ala., & ROCHESTER, N.Y. -- AdeptMedia Corporation, a software technology company, has installed its first digital press - a Xerox (NYSE NYSE See: New York Stock Exchange : XRX XRX Xerox Corporation (stock symbol) ) iGen3([R]) 110 Digital Production Press - to meet growing customer demand for full-color, targeted marketing campaigns in industries such as financial, manufacturing and retail. The Xerox iGen3 press is used for AdeptMedia's print and online one-to-one marketing solutions to more cost-effectively produce customized printed pieces that include distinct, variable content, such as a name, geographic location, person's interest, and personalized URLs. The printed pieces, such as brochures, postcards or calendars, are used in conjunction with online offers to give marketers a variety of revenue-producing communication channels to reach customers. "Pairing the Xerox iGen3 press with AdeptMedia's marketing technology has enabled our company to further capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the growing market opportunity for innovative, targeted, more relevant campaigns," said Preetha Pulusani, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , AdeptMedia Corporation. "These jobs result in higher response rates for our clients as well as a better return on their investment and increased revenue for our company." AdeptMedia is using the 110 page-per-minute digital press for projects such as: * Personalized communication offers based on retail orders from a Web site that have targeted messages or incentives, based on a customer's previous buying history. * On-demand, full-color customized print jobs for manufacturers and their resellers and partners. * Creative financial marketing campaigns, such as personalized postcards that tell people how to find the closest ATM to their home or work address. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Pulusani, the company chose the Xerox iGen3 press - with a Xerox FreeFlow([R]) DocuSP([R]) color server - because of its high-quality digital color printing “colour separation” redirects here. For other uses, see colour-separation overlay. Color printing is the reproduction of an image or text in color (as opposed to simpler black and white or monochrome printing). , quick turnaround for printing variable content, and the ability to print folders and posters on paper up to 14.33" x 22.5." AdeptMedia is using various workflows and software tools to help create its one-to-one-marketing programs, including Xerox's FreeFlow([R]) Variable Information Suite software, XMPie software to personalize its cross-media campaigns, and Press-sense iWay software iWay Software, an Information Builders subsidiary, makes over 300 software-based adapters that access data from applications such as SAP, PeopleSoft, JD Edwards and Baan as well as databases such as Adabas, DB2, SQL Server and Oracle and deliver these data to other systems and - a Xerox FreeFlow partner - to streamline the printing process from creation to delivery. It also is using Xerox FreeFlow Process Manager software to automate prepress and production. The company will showcase the Xerox iGen3 press today at an open house and used Xerox's ProfitAccelerator[TM] digital business resource tools to help plan the event. AdeptMedia is using other ProfitAccelerator resources including the Marketing Accelerator, Digital Sales Management Sales Management Role and Goal Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a and Vertical Market kits. The company also used the financial modeling ProfitQuick[TM] tool to assess the impact of digital technology before and after the press was purchased. About AdeptMedia Corporation AdeptMedia Corporation is a software technology company rapidly redefining targeted marketing. Through the use of its MarketEasy and DeepTarget online and color print marketing technologies, AdeptMedia is able to provide comprehensive messaging solutions for any business. Customer Contacts: For more information on AdeptMedia, visit www.adeptmedia.com. For more information about the Xerox iGen3 110 Digital Production Press, visit www.xerox.com/tr/iGen3 or call 800-ASK-XEROX. NOTE TO EDITORS: For more information on Xerox and to receive its RSS (Really Simple Syndication) A syndication format that was developed by Netscape in 1999 and became very popular for aggregating updates to blogs and the news sites. RSS has also stood for "Rich Site Summary" and "RDF Site Summary. news feed, visit www.xerox.com/news. XEROX[R], iGen3[R], DocuSP[R], FreeFlow[R], ProfitQuick[TM] and ProfitAccelerator[TM] are trademarks of XEROX CORPORATION (company) XEROX Corporation - http://xerox.com/. See also XEROX PARC, XEROX Network Services. . |
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