Adelante Technologies Appoints Karsten Popp as Chief Executive Officer.Business Editors and High Tech Writers LEUVEN, Belgium--(BUSINESS WIRE)--Oct 3, 2001 Adelante Technologies has appointed Karsten Popp as its chief executive officer and chairman. Mr Popp who was formerly president of Mentor Graphics Europe, brings more than 15 years' of industry experience to the post. During his nine-year career at Mentor Graphics and before assuming the position of president in 2000 Popp held a variety of posts, including vice president of Sales and Marketing, Europe, and corporate marketing director in the USA. Before joining Mentor Graphics, Popp spent 10 years at Texas Instruments working for the Semiconductor Division in both Germany and France where he has been heavily involved in DSP (1) (Digital Signal Processor) A special-purpose CPU used for digital signal processing applications (see definition #2 below). It provides ultra-fast instruction sequences, such as shift and add, and multiply and add, which are commonly used in math-intensive related activities. Adelante Technologies was founded in June 2001 and combines Philips Semiconductors' expertise in embedded digital signal processing See DSP. Digital Signal Processing - (DSP) Computer manipulation of analog signals (commonly sound or image) which have been converted to digital form (sampled). (DSP) architectures with Frontier Design's DSP-oriented electronic design automation (EDA (1) (Electronic Design Automation) Using the computer to design, lay out, verify and simulate the performance of electronic circuits on a chip or printed circuit board. ) tools and applications knowledge. The company aims to meet market demand for embedded open-system architectures on which next generation wireless handsets, consumer infotainment and networking products can be built. "I am really pleased that Karsten agreed to become CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. at Adelante Technologies," said Theo Claasen, chief technology officer at Philips Semiconductors "He brings with him a wealth of experience that is most relevant for the company at the phase it is in right now. He will have the important role of broadening Adelante Technologies into new target markets and to new customers which need an open, licensable DSP core to use at the heart of their new products. In addition he will have to lead the company to independence from Philips Semiconductors, by acquiring additional investors and strategic partners so as to guarantee the desired openness of the technology" "I look forward to this new and exciting challenge at Adelante Technologies," said Karsten Popp. "The role will enable me to draw on my previous experience with Mentor Graphics and Texas Instruments to lead the new paradigm New Paradigm In the investing world, a totally new way of doing things that has a huge effect on business. Notes: The word "paradigm" is defined as a pattern or model, and it has been used in science to refer to a theoretical framework. for Open SoC-DSP, following a similar path that ARM followed for open RISC RISC in full Reduced Instruction Set Computing Computer architecture that uses a limited number of instructions. RISC became popular in microprocessors in the 1980s. . Adelante Technologies is the first company formed specifically to combine application-specific co-processor technology with a high-performance DSP core and a design methodology in ultra high performance, ultra low power An ultra low power, or ULP device, is an electronic gadget that has milli- or micro-watt power consumption. Some examples of ultra-low power devices:
Popp will help Adelante Technologies build on its leading and proven embedded DSP core technology contributed by Philips Semiconductors (previously known as R.E.A.L.) and complemented by the application-specific coprocessor coprocessor Additional processor used in some personal computers to perform specialized tasks such as extensive arithmetic calculations or processing of graphical displays. technology and application IP from Frontier Design. "Having worked with Karsten at Mentor Graphics, I am convinced that he will inspire and motivate all employees to jointly make Adelante the market leader for Open SoC-DSP," said Herman Beke, chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. at Adelante Technologies. Popp was a founder of the European HEC-3G Telecom Club and played a key role in establishing the annual European design automation and test conference. He holds a Bachelor's degree in electrical engineering from the Rand Afrikaans University Rand Afrikaans University (RAU) was founded as an Afrikaans language university in 1967 with just over 700 registered students. The campus is situated in Auckland Park, Johannesburg, South Africa. Today, approximately 22 000 students are registered. , South Africa. About Adelante Technologies Adelante Technologies was founded in June 2001 as a result of a merger between the DSP division of Philips Semiconductors and Frontier Design and offers complete solutions for SoC embedded signal processing enabling the implementation of high-performance, low-cost and feature rich consumer devices. Solutions are based on offering a family of licensable and open DSP cores, application specific coprocessors, software tools and design methodologies plus extensive SoC and application design services. More information can be found on our website: http://www.adelantetech.com |
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