Addy warhol. (Outtakes).Stone & Ward might have taken home Best of Show at the annual Arkansas Advertising Federation Addy Awards on Feb. 16, but the theme at the Clear Channel Metroplex ceremony was for everyone to be famous for at least 15 minutes. Hosts David Bazzel and Louisa Drouet, the weekday morning team on KABZ-FM, 103.7, worked hard to hold up their end of the deal and bring some improvised pizzazz to a show that often drags too long. But the attendees -- advertising, marketing and public relations firms, production companies and others -- were more concerned with the 411 awards than the running time. Few went home empty-handed--least of all Stone & Ward, the evening's top award-winner with 131 awards, including Best of Show for its multimedia campaign for the Little Rock Downtown Partnership. The campaign promoted downtown Little Rock as place for Arkansans to live, work and play. Stone & Ward broke the three-year lock Little Rock's Allison Agency held on the Best of Show award. Allison won three years in a row with its Back Yard Burgers account. Best of Broadcast went to Mangan Holcomb Rainwater Culpepper, also of Little Rock, for its Farmers & Merchants Bank TV spot, "Suckers." The ad featured a busy mom enjoying a lollipop from the Stuttgart bank. Stone & Ward stepped up again to take the Best of Print award for AEF Freight Systems Inc.'s. campaign, "We Love Freight." One ad in the campaign featured an ABF driver presenting a bouquet of flowers to a cardboard box of freight. ABF is based in Fort Smith. Cranford Johnson Robinson Woods of Little Rock received one of two Special Judges Awards for its "Feel Free Radio" campaign for the Arkansas Department of Parks and Tourism. Sells/Clark of Little Rock received a judges. award for the original music "Sweetest Days" for Arvest Bank of Bentonville. |
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