Addison Designed Brokerage Statement Ranked #1 by DALBAR.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- DALBAR, Inc., the nation's leading financial-services market research firm has ranked a financial statement designed by Addison #1 out of 28 other brokerage firms statements in DALBAR's "2006 Trends and Best Practices in Brokerage Statements" report. The report was one of several Addison has redesigned for its clients as financial service firms are rapidly realizing the importance statements, and other day-to-day communications, are having on keeping customer satisfaction high, reducing complaints, maintaining stricter compliance requirements Compliance requirements are a series of directives established by United States Federal government agencies that summarize hundreds of Federal laws and regulations applicable to Federal assistance (also known as Federal aid or Federal funds). - "calculated to be understood" and for improving their own bottom-lines. DALBAR, the nations leading ranking organization for finance, insurance and other regulated industries, noted the importance of providing customers with tools in understanding their investments via the statement. One important way that leading brokerage firms accomplish this is by increasing the client's comprehension of the statement. This is achieved in three distinct manners: * Clear Summary of Account Information - including holdings, cash flow, income, tax information, and full financial picture. * Language - usage of everyday Plain English Plain English (sometimes known, more broadly, as plain language) is a communication style that focuses on considering the audience's needs when writing. It recommends avoiding unnecessary words and avoiding jargon, technical terms, and long and ambiguous sentences. throughout the statement. Industry leaders are making a concerted effort to avoid legalese legalese - Dense, pedantic verbiage in a language description, product specification, or interface standard; text that seems designed to obfuscate and requires a language lawyer to parse it. and industry jargon jargon, pejorative term applied to speech or writing that is considered meaningless, unintelligible, or ugly. In one sense the term is applied to the special language of a profession, which may be unnecessarily complicated, e.g., "medical jargon. . * Design Features - statements have clear delineation between sections, larger font font or typeface or type family Assortment or set of type (alphanumeric characters used for printing), all of one coherent style. Before the advent of computers, fonts were expressed in cast metal that was used as a template for printing. , and side-by-side messages that describe specific segments within the statement. About Addison Addison simplifies complex information and creates plain English communications that improves the customer experience, thus helping companies boost business results. Since 1962, Addison has produced investor communications, statements, reports, and day-to-day operational communications, as well as sales and brand marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales that are used by corporations that include many financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. and healthcare companies, as well as institutions. For information about improving business performance by leveraging your everyday customer touchpoints, contact Sheldon Wermes 212-229-5030 or shelly@addison.com. www.addison.com. About DALBAR DALBAR, Inc. develops standards for, and provides research, ratings, and rankings of intangible factors that influence the overall customer-service experience in the mutual fund, broker/dealer, managed account, retirement plan, life insurance, and property and casualty insurance industries. "Annual Trends and Best Practices in Brokerage Statements" report helps firms gauge the success of their statement against competitors in meeting the needs of the client and financial professional. This report is available from Dalbar by contacting Brooke Halloran at bhalloran@dalbar.com or 617-624-7273. www.dalbar.com. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion