Adding up. (Connection).
Slowly but surely, the world is going online. Online ad spending
worldwide should hit US$33 billion in 2004. (Comparatively, total ad
spending is about $450 billion.) Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. will not be left out,
accounting for $1.6 billion--5%--of global online ad spending by then.
Online spending should triple in 2003 as technology allows for better
tracking of ad performance, says Forrester Forrester is a surname. It may refer to - Alistair Forrester, Scottish darts player
- Cay Forrester
- Doctor Clayton Forrester:
- Doctor Clayton Forrester (War of the Worlds)
. As online ads increase,
traditional print media like direct mail marketing and newspaper
advertising are expected to decline 18%.
Internet Ad Spending
U.S. 68%
Europe 17%
Asia Pacific 10%
Latin America 5%
2004F: Total US$33 billion
SOURCE: Forrester Research
Note: Table made from pie chart
COPYRIGHT 2003 Freedom Magazines, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.
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