Adding to its organics range.

Freshly pressed premium juices manufacturer, James White, is adding another variety to its already popular Organics range, as it introduces Organic Tomato Juice to its portfolio.

As demand for organic product increases, the launch coincides with press reports that a 10-year study comparing organic tomatoes to standard produce, confirmed they are good for the heart and health in general.

Research by the University of California found that organic tomatoes contain almost double the quantity of antioxidants, which help prevent high blood pressure, heart disease and some forms of cancer and dementia.

To further reinforce this message, James White has also included a link to the website on its label. This will help to educate consumers on the health benefits of the proven tomato linked antioxidant, Lycopene.

Certified by The Soil Association, James White Organic Tomato Juice is made from tomatoes grown without artificial fertilisers or pesticides. The new juice joins James White's growing family of organic juices which now includes four vegetable and seven fruit juices.

Lawrence Mallinson, Managing Director of James White Drinks commented: "Our new juice has a delicious liveliness that many juices made from concentrate have lost. We managed to source the finest Italian tomatoes and it tastes delicious, however it is the health benefits which may surprise many people". The new Organic Tomato Juice is available in a 75cl.

Contact James White Drinks on tel [phone] or visit www.jameswhite.co.uk